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Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms
14 Jan 2022 . BY Tom Walker
The campaign saw Hussle offer fitness-based prizes as part of the annual McDonald's Monopoly promotion / Hussle
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

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25 May 2022

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Online,
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PRODUCT NEWS
Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms
14 Jan 2022 . BY Tom Walker
The campaign saw Hussle offer fitness-based prizes as part of the annual McDonald's Monopoly promotion / Hussle
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

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New £42m Moorways Sports Village to open on 21 May
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Virtuagym raises 3 million Euro investment to fuel innovation in health and fitness technology
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ELASKO, a London based stretch fitness brand has just released the first mobile stretch and posture bar at the FIBO Cologne. This new venture is in collaboration with NOHrD, the innovators of wooden fitness equipment and part of the established WaterRower brand.
Peloton Commercial announces new Distribution Partner in the Nordic Region
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.
PerformX Live Delivers The Event The Fitness Industry Has Been Demanding
PerformX Live set the new benchmark in fitness on the 18th & 19th March by delivering the event the fitness industry has been demanding. 4,000 people from within the industry gathered at one of London’s on-trend event venues, Tobacco Dock, for two days of world-class talks, industry networking and thought leading panel discussions.
iFIT workouts, available on Freemotion equipment, become first fitness programming to be nominated for a Sports Emmy®
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to Base Camp” series for a 2022 Sports Emmy Award.
Mind Body Boost selects myFitApp to improve students’ mental and physical wellbeing across Europe
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider.
Core Health & Fitness launches Schwinn X and Z Bikes, welcoming members back to the gym
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Venus Williams to headline Vagaro’s iconic.22 wellness conference
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Check out the men's changing room at Leamington & County Golf Club - plus a host of other sites across the country - and you'll find a feature found only in locker rooms made and fitted by one particular supplier.
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Technogym Ride
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DIARY

 

25 May 2022

Evolve: State of the UK fitness industry

Online,
02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


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