PRODUCT NEWS
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| Gympass acquires online PT platform Trainiac |
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| 21 Dec 2021 . BY Tom Walker |
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| Users of Trainiac will be able to be paired with a certified coach to build a custom fitness programme / Gympass |
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Gympass has acquired online personal training platform Trainiac for an undisclosed amount.
The platform will be rebranded as Trainiac by Gympass and will add a new level of personalisation to the Gympass experience.
Following the deal, users of Trainiac will be able to pair up with a certified coach to build a custom fitness programme delivered through the app. Users can also tap into Gympass’ network of partners.
The trainer and user can leverage in-app tools – including video, text and voice messaging, workout schedules and further health-metric tracking – to create a personalised fitness solution.
Cesar Carvalho, co-founder and CEO of Gympass, said: “We’re thrilled to add Trainiac to the Gympass family and see the acquisition as a pivotal decision to continue our growth as a business, while providing even more value to our users at a time where health and wellness are at the top of people’s priorities.
“The complexity of modern life means that beyond access to venues, many users require additional support, accountability and motivation to remain committed to their fitness goals.
"This acquisition will help us to empower our customers to get the very best out of our network by bringing a new level of personalization to the Gympass experience, and making one-on-one personal training more accessible than ever before.”
The Trainiac by Gympass offering will be made available for US customers starting in early 2022, with a global rollout to progress through the remainder of the year.
All Trainiac employees will be absorbed into Gympass’ employment, and a dedicated product team based in Seattle will be built to assist with product development and management.
Gympass is one of the world's largest corporate wellbeing platforms.
Akshay Ahooja, CEO and Co-founder of Trainiac, said: "Our goals are so closely aligned that it felt like the perfect opportunity.
“Through Gympass, we’ll be able to expand our service to its massive and diverse audience and help them achieve their wellness goals.”
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