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Everlast expand into gyms with inaugural opening in Denton
20 Dec 2021 . BY Megan Whitby
Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club combining the best of fitness studios, combat sports and the functional gym floor.

The gym showcases weightlifting, HIIT and bootcamp style classes for all fitness levels – as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio;
• Star Trac cardio equipment.
• StairMaster HIIT products, including the infamous Gauntlet.
• Nautilus strength, including Inspiration, Impact and Leverage ranges.
• AC Sport Schwinn bikes in the group cycling studio – ‘Cranked’.
• Throwdown rigs and accessories for functional fitness.

Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.

Peter Rigg, director of UK sales for Core Health & Fitness comments: “It’s fantastic to work with Everlast on this exciting new project. The variety of innovative zones gives members a host of options to maximise their training while creating a premium boutique offering at affordable pricing for all.

“The club really makes a statement to the fitness industry with lots more exciting projects to come.”

Denton will also see the creation of new jobs in the area, for gym staff, personal trainers and class instructors.

The gym will open on the 27 December to the public and the first month will be just £5 for the first 500 who join. There will also be an open week from the 13-18 December for people to see the gym with their own eyes, open from 8am-7pm.

Daniel Summerson, head of fitness elevation for Frasers Group said: “We’re absolutely delighted to open our first Everlast Gym concept club in Denton. The new gym opening will provide the people of Denton with a gym they’ve never experienced before which is not often seen at the price range.

“This is a huge moment for the Everlast brand, and with 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started and give the people of Denton an affordable, yet luxury gym experience.”

All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working while in the gym. The MyZone technology is used by consumers to push people and challenge them – giving them clear goals and results.

Future openings have also been announced, with 38 former DW Fitness Gyms to be transformed over the next 24 months. Starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the UK.







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Jobs    News   Products   Magazine
PRODUCT NEWS
Everlast expand into gyms with inaugural opening in Denton
20 Dec 2021 . BY Megan Whitby
Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club combining the best of fitness studios, combat sports and the functional gym floor.

The gym showcases weightlifting, HIIT and bootcamp style classes for all fitness levels – as well as an incredible free weights area with no shortage of top of the range equipment from the iconic brands within the Core Health & Fitness equipment portfolio;
• Star Trac cardio equipment.
• StairMaster HIIT products, including the infamous Gauntlet.
• Nautilus strength, including Inspiration, Impact and Leverage ranges.
• AC Sport Schwinn bikes in the group cycling studio – ‘Cranked’.
• Throwdown rigs and accessories for functional fitness.

Everlast Gyms is the ultimate destination for individuals of all abilities and a space for the chance to truly change their fitness regime for the better.

Peter Rigg, director of UK sales for Core Health & Fitness comments: “It’s fantastic to work with Everlast on this exciting new project. The variety of innovative zones gives members a host of options to maximise their training while creating a premium boutique offering at affordable pricing for all.

“The club really makes a statement to the fitness industry with lots more exciting projects to come.”

Denton will also see the creation of new jobs in the area, for gym staff, personal trainers and class instructors.

The gym will open on the 27 December to the public and the first month will be just £5 for the first 500 who join. There will also be an open week from the 13-18 December for people to see the gym with their own eyes, open from 8am-7pm.

Daniel Summerson, head of fitness elevation for Frasers Group said: “We’re absolutely delighted to open our first Everlast Gym concept club in Denton. The new gym opening will provide the people of Denton with a gym they’ve never experienced before which is not often seen at the price range.

“This is a huge moment for the Everlast brand, and with 38 further clubs to be transformed over the next two years, this is just the beginning. We can’t wait to get started and give the people of Denton an affordable, yet luxury gym experience.”

All clubs will feature the latest MyZone heart rate technology, giving gym-goers the opportunity to track exactly how hard they are working while in the gym. The MyZone technology is used by consumers to push people and challenge them – giving them clear goals and results.

Future openings have also been announced, with 38 former DW Fitness Gyms to be transformed over the next 24 months. Starting with Preston in early 2022, the refurbishments will see a new, accessible unique gym experience across the UK.







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2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
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Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Jonny Curley joins Alliance Leisure
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Future Fit strengthens commitment to sector with Future Fit Group
After more than 28 years of successful growth and development, and over 50,000 learners trained, training provider Future Fit Training has become part of the newly formed Future Fit Group.
True Fitness names Matt Hacker new chief of operations
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker as chief operating officer, replacing Ward Petito effective immediately.
Vycel: providing gyms with powerful virus protection
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment – giving everyone peace of mind when training.
Premier Global NASM teams up with Your PT to create new career pathway for learners
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.
Active IQ strikes up partnership with Myzone
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.
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A world class experience to challenge every client. Affordable luxury brand with award winning des [more...]
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+ More catalogues  

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Retrofit London partners with Technogym to create high energy formats
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


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©Cybertrek 2022

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