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Life Fitness extends partnership as official supplier to Williams Racing
10 Nov 2021 . BY Megan Whitby
The partnership will see the continuation of Life Fitness as the official fitness equipment supplier to the British-based Formula One team
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”




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PRODUCT NEWS
Life Fitness extends partnership as official supplier to Williams Racing
10 Nov 2021 . BY Megan Whitby
The partnership will see the continuation of Life Fitness as the official fitness equipment supplier to the British-based Formula One team
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”




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Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.
Active IQ strikes up partnership with Myzone
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Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Active IQ wins Exporter of the Year award
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.
RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.
Fitronics launches new and improved member journey software, Digital
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.
Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
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COMPANY PROFILES
Physical Company

Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


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