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Fitronics launches new and improved member journey software, Digital
26 Oct 2021 . BY Megan Whitby
This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Fitronics launches new and improved member journey software, Digital
26 Oct 2021 . BY Megan Whitby
This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.
PRODUCT NEWS
Premier Global NASM teams up with Your PT to create new career pathway for learners
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.
Active IQ strikes up partnership with Myzone
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.
Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Active IQ wins Exporter of the Year award
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.
Life Fitness extends partnership as official supplier to Williams Racing
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.
Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
GLL Better UK App passes 1 million downloads
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
+ More products   
 
COMPANY PROFILES
Merrithew™ - Leaders in Mindful Movement™

Merrithew caters to exercise enthusiasts, fitness professionals, studio and facility owners, athle [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS