POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
GLL Better UK App passes 1 million downloads
21 Oct 2021 . BY Megan Whitby
A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown
Innovatise is more than a vendor, the team is always there and care about our success
– Steve Ward
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.

Steve Ward, associate director of marketing, sales and digital at GLL reflects on his experience with Innovatise’s myFitApp platform.

Can you tell us a little bit about GLL?

GLL is the largest public-sector fitness provider in the UK, managing 280 leisure centres in partnership with more than 50 local councils and sporting bodies. We host a huge range of facilities and activities and with more than 13,000 staff and 58 million visitors a year, GLL really makes a difference to fitness in the UK. We exist to make community services and spaces better for everyone and to improve the health and wellbeing of local communities.

What led you to bring myFitApp onboard as your app partner?

Before working with myFitApp, we developed an app from scratch using a low-code/no-code platform. We wanted a unique solution specific to our requirements, but this solution did not provide us with the quality and maturity that was required for our brand. We wanted a solution that could keep up with the accelerating pace of innovation and changing technology trends, but this wasn’t possible with this platform.

We scanned the market for a partner that would be able to provide us with fast and continuous innovation with a solution that focuses on a great user experience for our members. We also needed a ‘toolbox approach’ allowing us to change anything in the app ourselves.

So, how did the switch to the new app go?

We had only four weeks left on the contract with our prior solution, so we asked the Innovatise team if they could achieve the rollout in this time. They committed to it and dedicated key resources to getting our 280 sites onto a new Better UK App. Our management board were sceptical it could be done, but Innovatise proved us wrong and successfully launched the new Better UK within the deadline. Thanks to their efforts and the flexibility and architecture of the myFitApp platform, our new app went live within three weeks, fully integrated with our Leisure Management System.

Your new app launched just before the pandemic hit, how did this affect GLL?

When the pandemic struck, we realised our new app could play a critical part in keeping members engaged and healthy when they couldn’t attend our centres in person. With myFitApp we were able to add new functionality and content including nutrition and @home fitness workouts. The flexibility of the app meant we could do this ourselves, under our control and on our schedule.

How did the app perform during lockdown?

The app assumed a critical role in our ability to deliver services to members during the pandemic and beyond – it transformed how we interact with our customers. With the built-in @home video platform, members were able to work out from home, via both on-demand workouts and live streams from their favourite trainers. They could also easily stay up to date with the latest COVID-related club news. Plus, the app helped us keep our members engaged and healthy whilst they couldn’t come into physical GLL centres.

And, with the new digital world we now live in, what position did the app take post lockdown?

The uptake of the app continued to grow after lockdown and when gyms re-opened, GLL made all activities including swimming and gym sessions bookable. We also used the app to keep members informed on the changing COVID guidelines and entry requirements. Reaching over 1 million downloads is a testament to the usability and strength of the platform.

Congratulations on passing 1 million app downloads! How does this make you and the GLL team feel?

To get to 1 million downloads in the last 18 months is a terrific achievement, showing how valuable the app is. A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown. It’s great to know that our members love the app as much as we do. Moreover, myFitApp allows us to serve our members both inside and outside our facilities, adapting to the hybrid fitness world.

What is the most important thing with your app now?

Our app has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our app – but now, with the myFitApp platform we’re in full control, and we can change everything ourselves. The platform is easy to use and adaptable, meaning we can update navigation and content in real-time, ensure our app design is consistent with our branding and remain open to integrating anything at any time.

Looking back, did you get what you wanted?

We got exactly what we wanted, an off the shelf, innovative solution paired with the flexibility that you could normally only achieve with your own in-house development. Innovatise is more than a vendor, the team is always there and care about our success.

More about myFitApp

The Better UK App is built and managed by Innovatise’s myFitApp platform – the all-in-one hybrid business platform, providing marketing, commerce and hybrid fitness to GLL members.

Flexibility and configurability are at the heart of the myFitApp solution, two characteristics that were vital during the past 18 months as centres closed and then reopened with often-varying restrictions.

To find out more head to myFitApp’s official website.
PRODUCT NEWS
Premier Global NASM teams up with Your PT to create new career pathway for learners
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.
Active IQ strikes up partnership with Myzone
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.
Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Active IQ wins Exporter of the Year award
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.
Life Fitness extends partnership as official supplier to Williams Racing
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.
Fitronics launches new and improved member journey software, Digital
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.
Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
+ More products  
LATEST JOBS
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Hucknall Leisure Centre, Nottingham , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Nottingham , United Kingdom
Fitness Motivator
Everyone Active
Salary: Competitive
Job location: Cirencester, Glos. , United Kingdom
Personal Trainer
Energie Fitness
Salary: Competitive
Job location: Winchester, Hants. , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Pickering, North Yorkshire , United Kingdom
Personal Trainer
énergie Fitness
Salary: Competitive
Job location: cheltenham, Glos. , United Kingdom
+ More jobs  

COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software is a privately-owned UK-based company. [more...]
Crown Sports Lockers

Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

Retrofit London partners with Technogym to create high energy formats
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
PRODUCT NEWS
GLL Better UK App passes 1 million downloads
21 Oct 2021 . BY Megan Whitby
A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown
Innovatise is more than a vendor, the team is always there and care about our success
– Steve Ward
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has been downloaded over 1 million times since it was launched in November 2019.

Steve Ward, associate director of marketing, sales and digital at GLL reflects on his experience with Innovatise’s myFitApp platform.

Can you tell us a little bit about GLL?

GLL is the largest public-sector fitness provider in the UK, managing 280 leisure centres in partnership with more than 50 local councils and sporting bodies. We host a huge range of facilities and activities and with more than 13,000 staff and 58 million visitors a year, GLL really makes a difference to fitness in the UK. We exist to make community services and spaces better for everyone and to improve the health and wellbeing of local communities.

What led you to bring myFitApp onboard as your app partner?

Before working with myFitApp, we developed an app from scratch using a low-code/no-code platform. We wanted a unique solution specific to our requirements, but this solution did not provide us with the quality and maturity that was required for our brand. We wanted a solution that could keep up with the accelerating pace of innovation and changing technology trends, but this wasn’t possible with this platform.

We scanned the market for a partner that would be able to provide us with fast and continuous innovation with a solution that focuses on a great user experience for our members. We also needed a ‘toolbox approach’ allowing us to change anything in the app ourselves.

So, how did the switch to the new app go?

We had only four weeks left on the contract with our prior solution, so we asked the Innovatise team if they could achieve the rollout in this time. They committed to it and dedicated key resources to getting our 280 sites onto a new Better UK App. Our management board were sceptical it could be done, but Innovatise proved us wrong and successfully launched the new Better UK within the deadline. Thanks to their efforts and the flexibility and architecture of the myFitApp platform, our new app went live within three weeks, fully integrated with our Leisure Management System.

Your new app launched just before the pandemic hit, how did this affect GLL?

When the pandemic struck, we realised our new app could play a critical part in keeping members engaged and healthy when they couldn’t attend our centres in person. With myFitApp we were able to add new functionality and content including nutrition and @home fitness workouts. The flexibility of the app meant we could do this ourselves, under our control and on our schedule.

How did the app perform during lockdown?

The app assumed a critical role in our ability to deliver services to members during the pandemic and beyond – it transformed how we interact with our customers. With the built-in @home video platform, members were able to work out from home, via both on-demand workouts and live streams from their favourite trainers. They could also easily stay up to date with the latest COVID-related club news. Plus, the app helped us keep our members engaged and healthy whilst they couldn’t come into physical GLL centres.

And, with the new digital world we now live in, what position did the app take post lockdown?

The uptake of the app continued to grow after lockdown and when gyms re-opened, GLL made all activities including swimming and gym sessions bookable. We also used the app to keep members informed on the changing COVID guidelines and entry requirements. Reaching over 1 million downloads is a testament to the usability and strength of the platform.

Congratulations on passing 1 million app downloads! How does this make you and the GLL team feel?

To get to 1 million downloads in the last 18 months is a terrific achievement, showing how valuable the app is. A core part of GLL’s services, app downloads are running at over 100,000 downloads per month as our customers get back into fitness post lockdown. It’s great to know that our members love the app as much as we do. Moreover, myFitApp allows us to serve our members both inside and outside our facilities, adapting to the hybrid fitness world.

What is the most important thing with your app now?

Our app has transformed how we interact with our customers, allowing us to react quickly to changing circumstances. Before, we couldn’t change anything on our app – but now, with the myFitApp platform we’re in full control, and we can change everything ourselves. The platform is easy to use and adaptable, meaning we can update navigation and content in real-time, ensure our app design is consistent with our branding and remain open to integrating anything at any time.

Looking back, did you get what you wanted?

We got exactly what we wanted, an off the shelf, innovative solution paired with the flexibility that you could normally only achieve with your own in-house development. Innovatise is more than a vendor, the team is always there and care about our success.

More about myFitApp

The Better UK App is built and managed by Innovatise’s myFitApp platform – the all-in-one hybrid business platform, providing marketing, commerce and hybrid fitness to GLL members.

Flexibility and configurability are at the heart of the myFitApp solution, two characteristics that were vital during the past 18 months as centres closed and then reopened with often-varying restrictions.

To find out more head to myFitApp’s official website.
PRODUCT NEWS
Premier Global NASM teams up with Your PT to create new career pathway for learners
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.
Active IQ strikes up partnership with Myzone
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.
Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Active IQ wins Exporter of the Year award
Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.
Life Fitness extends partnership as official supplier to Williams Racing
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
RISE Fitness provides franchisees with direct access to world-class education via partnership with Premier Global NASM
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.
Fitronics launches new and improved member journey software, Digital
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.
Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Luxe Fitness partners with Fisikal to drive digital member journey
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with Fisikal – an expert in digital business management solutions – to enhance its member experience and digital journey.
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
+ More products   
 
COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software is a privately-owned UK-based company. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Retrofit London partners with Technogym to create high energy formats
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS