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Mark Mastrov leads US$5m investment in at-home reformer brand Frame Fitness
04 Oct 2021 . BY Tom Walker
Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen / Frame Fitness
I'm looking forward to helping accelerate the brand's growth and development to help bring Frame to consumers around the country
– Mark Mastrov
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former CEO of 24 Hour Fitness.

Mastrov's investment was accompanied by funding from other fitness pioneers – including Jim Rowley, CEO of Crunch Fitness Worldwide; Michael Bruno, CEO and chair of Core Health and Fitness; and Ernie Moody, founder of Action Gaming.

Launched for presale this month (October 2021), Frame Fitness will be marketed as the first at-home, digitally connected pilates reformer with a tailored, intuitive experience.

Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen; novel spring technology; and a lightweight wheeled frame that can fit under a bed when in storage mode.

The equipment will be supported by flexible, on-demand and live workouts, from classical instruction to cardio infused Pilates, HIIT boot camp classes, yoga and prenatal stretching.

Frame was do-founded by Melissa Bentivoglio – a pilates instructor and proprietary reformer inventor – and her husband, Lee Belzberg.

"Frame is the evolution of Pilates, breaking away from outdated reformers that are designed for commercial use with the need to have an instructor present," Bentivoglio said.

Mark Mastrov added: "It's the best total body home exercise movement I have seen.

"I'm looking forward to helping accelerate the brand's growth and development to help bring Frame to consumers around the country as they revolutionize the way Pilates is practised."
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PRODUCT NEWS
Mark Mastrov leads US$5m investment in at-home reformer brand Frame Fitness
04 Oct 2021 . BY Tom Walker
Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen / Frame Fitness
I'm looking forward to helping accelerate the brand's growth and development to help bring Frame to consumers around the country
– Mark Mastrov
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former CEO of 24 Hour Fitness.

Mastrov's investment was accompanied by funding from other fitness pioneers – including Jim Rowley, CEO of Crunch Fitness Worldwide; Michael Bruno, CEO and chair of Core Health and Fitness; and Ernie Moody, founder of Action Gaming.

Launched for presale this month (October 2021), Frame Fitness will be marketed as the first at-home, digitally connected pilates reformer with a tailored, intuitive experience.

Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen; novel spring technology; and a lightweight wheeled frame that can fit under a bed when in storage mode.

The equipment will be supported by flexible, on-demand and live workouts, from classical instruction to cardio infused Pilates, HIIT boot camp classes, yoga and prenatal stretching.

Frame was do-founded by Melissa Bentivoglio – a pilates instructor and proprietary reformer inventor – and her husband, Lee Belzberg.

"Frame is the evolution of Pilates, breaking away from outdated reformers that are designed for commercial use with the need to have an instructor present," Bentivoglio said.

Mark Mastrov added: "It's the best total body home exercise movement I have seen.

"I'm looking forward to helping accelerate the brand's growth and development to help bring Frame to consumers around the country as they revolutionize the way Pilates is practised."
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Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
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CryoAction launches electronically-cooled whole body cryotherapy chambers
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Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Everyone Active helping to supply sports kit to youngsters
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Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
COMPANY PROFILES
Physical Company

Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

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+ More diary  
 


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