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Peloton's new commercial arm sets aim on the hospitality market
20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations / Peloton
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Peloton's new commercial arm sets aim on the hospitality market
20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations / Peloton
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
PRODUCT NEWS
Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Leon Rudge appointed as new Myzone global head of product
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining the team as global head of product, in a move set to add over a decade of experience that benefits customers and end users alike.
CryoAction launches electronically-cooled whole body cryotherapy chambers
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low as -140°C.
UK trust members smash ‘Road to Tokyo’ challenge
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million steps in a ‘Road to Tokyo’ challenge, as part of a free initiative from leisure & cultural marketing experts, Bigwave Marketing.
Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Life Fitness hires Matt Smith as new vice president of marketing
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Everyone Active helping to supply sports kit to youngsters
Local leisure provider Everyone Active is playing its part in helping get sports kit to youngsters, by supporting local BBC radio stations ‘Make a Difference’ – ‘Kit Out The Nation’ campaign.
Parkwood Leisure launches Promising Athletes Programme to support next generation of sports stars
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
PaviFLEX UK: More than flooring
PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
PENT Fitness unveils essential multifunctional workout unit for hotel and spa guests
Luxury fitness equipment supplier PENT Fitness has unveiled the portable multifunction SOPHIA fitness unit, designed with high-end hotel and spa guests in mind.
LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
+ More products   
 
COMPANY PROFILES
miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Retrofit London works with Technogym to create premium member experience
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States
09 Nov 2021

We Work Well North America

Virtual, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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