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Hyperice launches mental wellness division as part of a holistic approach
13 Sep 2021 . BY Tom Walker
Core provides a meditation training device that uses haptics and biofeedback / Hyperice
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."
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Jobs    News   Products   Magazine
PRODUCT NEWS
Hyperice launches mental wellness division as part of a holistic approach
13 Sep 2021 . BY Tom Walker
Core provides a meditation training device that uses haptics and biofeedback / Hyperice
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."
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Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
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Everyone Active helping to supply sports kit to youngsters
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Will your business last without digital transformation?
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PaviFLEX UK offers specialised technical support to help you create your gym or training area with a 3D design service to turn your project into reality.
Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
+ More products   
 
COMPANY PROFILES
Merrithew™ - Leaders in Mindful Movement™

Merrithew caters to exercise enthusiasts, fitness professionals, studio and facility owners, athle [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Retrofit London works with Technogym to create premium member experience
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

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Messe Stuttgart, Germany
27-28 Sep 2021

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Online,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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