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Valerie Bures, co-creator of Mrs Sporty, brings Vaha family fitness mirror to the UK
12 May 2021 . BY Tom Walker
Each VAHA membership gives access to workouts for the entire household / VAHA
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market.

Vaha has been developed and founded by Valerie Bures – co-creator of Mrs Sporty, one of Europe’s largest women-only fitness chains, which has Steffi Graf as an investor.

The business has secured investment from Porsche Ventures and London investment firm Unbound. Also involved are HV Holtzbrinck Ventures, Global Founders Capital, TQ Ventures and RTP Global. In March 2020,

German international footballer and Bayern Munich goalkeeper Manuel Neuer has also joined the company as a partner.

Designed to act as a virtual personal trainer, the mirror uses a "hologram" to guide exercisers through workouts and offers live sessions as well as a library of 200 on-demand workouts.

Users can also book personal training sessions through Vaha, with trainers connecting live to the mirror and providing users with individual workouts.

Vaha also offers community functionality, with participants able to see the names of their "fellow classmates" live on the screen, replicating the experience of a real group training session.

Members can also interact with each other after their classes through the Vaha Facebook Community group.

Workout programmes are catered towards any training goal – from toning, strengthening and cardio to mobility – and include HIIT, yoga and Tabata.

The sessions have been developed using the concept of flow: the "sweet spot" where challenges are matched to users’ personal capabilities.

The UK becomes Vaha's second market, after launching in Germany in March 2020.

The firm enters the UK market with two products – the full-sized Vaha X and the Vaha S, a slightly smaller, more compact version with the same features, classes and trainers.

The Vaha S, which will launch in the UK only, can be purchased for either a one-time fee of £1,150, or in monthly instalments of £29 over 39 months.

The larger Vaha X can be purchased for either a one-time fee of £1,950 or in monthly instalments of £50 over 39 months.

Users will also need to pay a monthly membership of £39 to access the platform.

Rather than being an individual membership, however, each membership offers access to Vaha's training programmes and courses for the entire household to which the product is registered. Each membership also comes with a free personal training session.

Commenting on the UK launch, Bures said: “Our mission is to empower entire households to train however they want, whenever they want and with the world’s best personal trainers – all from the comfort of their own home.

“After the events of the past year, home fitness has never been more important. We want to help people around the world take their home workouts to the next level and bringing Vaha to a market as important as the UK is a big step towards that goal.”





/ Credit: VAHA



/ Credit: VAHA
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Jobs   News   Products   Magazine
PRODUCT NEWS
Valerie Bures, co-creator of Mrs Sporty, brings Vaha family fitness mirror to the UK
12 May 2021 . BY Tom Walker
Each VAHA membership gives access to workouts for the entire household / VAHA
Fit tech firm Vaha is launching its interactive fitness mirror into the UK home fitness market.

Vaha has been developed and founded by Valerie Bures – co-creator of Mrs Sporty, one of Europe’s largest women-only fitness chains, which has Steffi Graf as an investor.

The business has secured investment from Porsche Ventures and London investment firm Unbound. Also involved are HV Holtzbrinck Ventures, Global Founders Capital, TQ Ventures and RTP Global. In March 2020,

German international footballer and Bayern Munich goalkeeper Manuel Neuer has also joined the company as a partner.

Designed to act as a virtual personal trainer, the mirror uses a "hologram" to guide exercisers through workouts and offers live sessions as well as a library of 200 on-demand workouts.

Users can also book personal training sessions through Vaha, with trainers connecting live to the mirror and providing users with individual workouts.

Vaha also offers community functionality, with participants able to see the names of their "fellow classmates" live on the screen, replicating the experience of a real group training session.

Members can also interact with each other after their classes through the Vaha Facebook Community group.

Workout programmes are catered towards any training goal – from toning, strengthening and cardio to mobility – and include HIIT, yoga and Tabata.

The sessions have been developed using the concept of flow: the "sweet spot" where challenges are matched to users’ personal capabilities.

The UK becomes Vaha's second market, after launching in Germany in March 2020.

The firm enters the UK market with two products – the full-sized Vaha X and the Vaha S, a slightly smaller, more compact version with the same features, classes and trainers.

The Vaha S, which will launch in the UK only, can be purchased for either a one-time fee of £1,150, or in monthly instalments of £29 over 39 months.

The larger Vaha X can be purchased for either a one-time fee of £1,950 or in monthly instalments of £50 over 39 months.

Users will also need to pay a monthly membership of £39 to access the platform.

Rather than being an individual membership, however, each membership offers access to Vaha's training programmes and courses for the entire household to which the product is registered. Each membership also comes with a free personal training session.

Commenting on the UK launch, Bures said: “Our mission is to empower entire households to train however they want, whenever they want and with the world’s best personal trainers – all from the comfort of their own home.

“After the events of the past year, home fitness has never been more important. We want to help people around the world take their home workouts to the next level and bringing Vaha to a market as important as the UK is a big step towards that goal.”





/ Credit: VAHA



/ Credit: VAHA
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miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Ojmar's new OCS SMART allows for a truly hands-free locker system
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a mobile phone, tablet, or smart watch using Bluetooth technology. It pairs with the OCS SMART app, to increase the ease of installation and usage.
A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
New Eleiko Öppen Collars secure barbell weights in seconds
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INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Leisure centres open their doors for free in aid of Armed Forces Day
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More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
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©Cybertrek 2021

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