POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
Independent health clubs in the UK recovered 2019 membership numbers by the end of 2020
29 Apr 2021 . BY Tom Walker
The recovery of membership levels was significantly better at independent clubs / Shutterstock/Jason Sponseller
Independent gyms in the UK have fared better during the pandemic than larger corporate operators in holding on to their members, according to new research.

Net member movement among independents was generally positive during key times in 2020 – in spite of being negative for the wider sector.

The finding comes from a new study, titled Independent Fitness Clubs Benchmarking Report, by 4global, ukactive and GGFit, which outlines the impact of COVID-19 on independent fitness clubs.

Among the key findings is that membership levels bounced back significantly better at independent clubs, both in terms of visit throughput and active member percentage.

The report is based on a study from July to December 2020, using data from 627 independent clubs, representing a total of 289,000 members, 3.9 million visits, and revenue of £32m.

It shows that the percentage of active members at independent clubs was clearly lower in July and November 2020 – when compared to 2019 levels – due to clubs being in lockdown for most of the time during these months.

By December 2020, however, the level of active members recovered to within 1 per cent of 2019 numbers, showing a healthy appetite for returning to the gym.

Interestingly, independent clubs achieved much higher joiner rates during these six months – sometimes by a factor of three.

The report suggests that this was due to a combination of re-engagement campaigns, re-joiners, and the ‘local’ business effect of independents reaching out to their community during the pandemic.

"Many independents were able to adapt and pivot quickly, to deliver what their members needed during lockdown," the report reads.

Commenting on the findings, Huw Edwards, CEO of ukactive, said: “We know that independent fitness businesses have been hit hard by the pandemic but with the support of their members they have proven to be agile and adaptable to change, which is clearly demonstrated in this report.

“It is our hope that we can continue to support the growth of independents across the physical activity sector by sharing our insight and data, and working together with our members to drive change.”

Utku Toprakseven, Partner at 4global, said: “This report represents the first collaborative dive into the independent gyms collective data and is an exciting opportunity to assess the value of the rich diversity delivered across the sector.

“We very much look forward to working with even more independent operators and system providers in the coming months, with an aim to deepen our collective understanding of the critical impact that independent gyms have to the wider health and physical activity agenda.”

To download and read the full report, click here.

• A special webinar discussing the findings of the report and plotting the next steps for the sector will be held at 10am on Thursday 6 May, hosted by ukactive with support from 4global and GGFit. To register for the webinar, click here
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products  
LATEST JOBS
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Scarborough
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Malton
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: Westminster Lodge Leisure Centre, St Albans, UK , United Kingdom
Personal Trainer, Borough, London
énergie group
Salary: 30-40k OTE
Job location: Borough SE1
Personal Trainer - Self Employed
énergie fitness
Salary: £40 per session
Job location: Battersea, London, UK
Employed/Self Employed Personal Trainers
NRG Gym Ltd
Salary: Competitive
Job location: NRG Walsall, West Midlands, UK , United Kingdom
+ More jobs  

COMPANY PROFILES
Indigofitness Ltd

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
PRODUCT NEWS
Independent health clubs in the UK recovered 2019 membership numbers by the end of 2020
29 Apr 2021 . BY Tom Walker
The recovery of membership levels was significantly better at independent clubs / Shutterstock/Jason Sponseller
Independent gyms in the UK have fared better during the pandemic than larger corporate operators in holding on to their members, according to new research.

Net member movement among independents was generally positive during key times in 2020 – in spite of being negative for the wider sector.

The finding comes from a new study, titled Independent Fitness Clubs Benchmarking Report, by 4global, ukactive and GGFit, which outlines the impact of COVID-19 on independent fitness clubs.

Among the key findings is that membership levels bounced back significantly better at independent clubs, both in terms of visit throughput and active member percentage.

The report is based on a study from July to December 2020, using data from 627 independent clubs, representing a total of 289,000 members, 3.9 million visits, and revenue of £32m.

It shows that the percentage of active members at independent clubs was clearly lower in July and November 2020 – when compared to 2019 levels – due to clubs being in lockdown for most of the time during these months.

By December 2020, however, the level of active members recovered to within 1 per cent of 2019 numbers, showing a healthy appetite for returning to the gym.

Interestingly, independent clubs achieved much higher joiner rates during these six months – sometimes by a factor of three.

The report suggests that this was due to a combination of re-engagement campaigns, re-joiners, and the ‘local’ business effect of independents reaching out to their community during the pandemic.

"Many independents were able to adapt and pivot quickly, to deliver what their members needed during lockdown," the report reads.

Commenting on the findings, Huw Edwards, CEO of ukactive, said: “We know that independent fitness businesses have been hit hard by the pandemic but with the support of their members they have proven to be agile and adaptable to change, which is clearly demonstrated in this report.

“It is our hope that we can continue to support the growth of independents across the physical activity sector by sharing our insight and data, and working together with our members to drive change.”

Utku Toprakseven, Partner at 4global, said: “This report represents the first collaborative dive into the independent gyms collective data and is an exciting opportunity to assess the value of the rich diversity delivered across the sector.

“We very much look forward to working with even more independent operators and system providers in the coming months, with an aim to deepen our collective understanding of the critical impact that independent gyms have to the wider health and physical activity agenda.”

To download and read the full report, click here.

• A special webinar discussing the findings of the report and plotting the next steps for the sector will be held at 10am on Thursday 6 May, hosted by ukactive with support from 4global and GGFit. To register for the webinar, click here
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products   
 
COMPANY PROFILES
Indigofitness Ltd

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS