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PROMOTION
Connect for success with Precor
29 Apr 2021
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .
Precor UK
Address: Theta Building, Lyon Way, Frimley, Surrey GU16 7ER

World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292








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©Cybertrek 2021
Jobs   News   Products   Magazine
PROMOTION
Connect for success with Precor
29 Apr 2021
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .
Precor UK
Address: Theta Building, Lyon Way, Frimley, Surrey GU16 7ER

World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292








PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
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Fisikal Limited

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+ More profiles  
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+ More catalogues  

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PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
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DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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