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Connect for success with Precor
29 Apr 2021 . BY Megan Whitby
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .








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Jobs   News   Products   Magazine
PRODUCT NEWS
Connect for success with Precor
29 Apr 2021 . BY Megan Whitby
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .








PRODUCT NEWS
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.
More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Eleiko to build state-of-the-art logistics centre in Halmstad
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new 18,000 sqm state-of-the-art logistics centre expanding its footprint in Halmstad, Sweden.
Feel better for longer with Power Plate
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.
Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Puraclenz launches air purification systems to help spas and gyms instil confidence in returning guests
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface purifiers to help spas, gyms and leisure facilities reopen after lockdown.
+ More products   
 
COMPANY PROFILES
énergie Fitness

énergie helps franchisees to build a gym business with a potential value of £0.5m to £1.2m over five [more...]
+ More profiles  
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+ More catalogues  

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Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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