POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
McKinsey finds consumers focusing spend on fitness and health
28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health / Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products  
LATEST JOBS
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Scarborough
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Malton
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: Westminster Lodge Leisure Centre, St Albans, UK , United Kingdom
Personal Trainer, Borough, London
énergie group
Salary: 30-40k OTE
Job location: Borough SE1
Personal Trainer - Self Employed
énergie fitness
Salary: £40 per session
Job location: Battersea, London, UK
Employed/Self Employed Personal Trainers
NRG Gym Ltd
Salary: Competitive
Job location: NRG Walsall, West Midlands, UK , United Kingdom
+ More jobs  

COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
PRODUCT NEWS
McKinsey finds consumers focusing spend on fitness and health
28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health / Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products   
 
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS