POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
McKinsey finds consumers focusing spend on fitness and health
28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health / Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
PRODUCT NEWS
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.
More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Eleiko to build state-of-the-art logistics centre in Halmstad
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new 18,000 sqm state-of-the-art logistics centre expanding its footprint in Halmstad, Sweden.
Feel better for longer with Power Plate
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.
Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Puraclenz launches air purification systems to help spas and gyms instil confidence in returning guests
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface purifiers to help spas, gyms and leisure facilities reopen after lockdown.
+ More products  
LATEST JOBS
Sports Club Fitness Instructor
Dulwich College
Salary: £10.00 per hour
Job location: Dulwich College, The Sports Club , United Kingdom
Personal Trainer
énergie Fitness
Salary: Competitive
Job location: Bognor Regis, UK
Fitness Motivator
Everyone Active
Salary: Competitive
Job location: Saint Nicholas Park, Warwick , United Kingdom
Self-Employed Personal Trainer
Coach Gyms
Salary: Self Employed
Job location: Leeds / Harrogate, UK , United Kingdom
Head Instructor
Essex Boot Camp
Salary: Competitive
Job location: Loughton / Epping / Chigwell area , United Kingdom
Self Employed Personal trainers
Everyone Active
Salary: Self Employed
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
+ More jobs  

COMPANY PROFILES
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with a [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
PRODUCT NEWS
McKinsey finds consumers focusing spend on fitness and health
28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health / Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
PRODUCT NEWS
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.
More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Eleiko to build state-of-the-art logistics centre in Halmstad
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new 18,000 sqm state-of-the-art logistics centre expanding its footprint in Halmstad, Sweden.
Feel better for longer with Power Plate
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.
Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Puraclenz launches air purification systems to help spas and gyms instil confidence in returning guests
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface purifiers to help spas, gyms and leisure facilities reopen after lockdown.
+ More products   
 
COMPANY PROFILES
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with a [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS