POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands
27 Apr 2021 . BY Tom Walker
Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd / Barrecore/UFB
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.

Barrecore will become the third brand in UFB's portfolio – joining Boom Cycle and KOBOX – and adds 12 sites to the group's estate.

The acquisition will extend the UFB portfolio to more than 20 sites and – thanks to Barrecore's studios in Alderley Edge, Hale and Bristol – will establish it as a national operator.

Founded in 2011, Barrecore is currently in the process of opening its 13th location in Leeds.

Barrecore has attracted a celebrity following, with the likes of Pippa Middleton, Claudia Schiffer, Rita Ora and Poppy Delevingne being fans of the workouts.

Joe Cohen, CEO of UFB, said: "Barrecore has established itself as a premium fitness and
wellbeing brand over the past decade, and we’re very excited to now have it under the UFB umbrella.

"We will have the opportunity to further improve the incredible work the team at Barrecore has done so far and we look forward to creating new synergies and best processes for all brands with our vast collective knowledge in this industry."

Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd, founder of David Lloyd Leisure Clubs.

The group has outlined plans for "immediate expansion" upon COVID-19 restrictions lifting, with KOBOX opening its fourth studio within one of Boom Cycle’s current locations in Waterloo, London.

Meanwhile, Barrecore will open on the first floor of KOBOX’s flagship studio on the King’s Road, Chelsea, London.

Both studios are set for a Q2 2021 launch.

Preet Ahluwalia, director of Dominvs Group, said: "We're supporting UFB as
they build a fiercely disruptive fitness supergroup, bringing together many of the country's finest brands.

"As investors, we have always been drawn to businesses run by ambitious people with deep sector expertise and strong visions, and the team behind UFB have these traits in abundance."

Within the UFB group, each brand will continue to be run by their expert teams under a senior management team at UFB.

Scott Rudmann, founder and managing partner of Nectar Capital, said: “Keeping each brand operating with a separate identity and its own DNA allows for the experts in each fitness vertical to do what they do best.

"The support, connections, and combined central resources means each marketing investment goes further, there are greater economies of scale, and this creates an automatic forum for sharing ideas amongst the most talented fitness executives."

UFB was launched this year, after the founders of indoor cycling studio operator Boom Cycle teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX.

Hilary Rowland, co-founder of Boom Cycle and one of the driving forces behind UFB, said: "United Fitness Brands will be on the lookout for brands to join the group that mean more than just a workout to their communities; brands that create collective effervescence and positive escapism – both of which are needed now more than ever.

"This is just the beginning, and we’re excited to start building from here.”

• To read an interview with the founders of UFB, click here for HCM Issue 3/2021.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products  
LATEST JOBS
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Scarborough
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Malton
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: Westminster Lodge Leisure Centre, St Albans, UK , United Kingdom
Personal Trainer, Borough, London
énergie group
Salary: 30-40k OTE
Job location: Borough SE1
Personal Trainer - Self Employed
énergie fitness
Salary: £40 per session
Job location: Battersea, London, UK
Employed/Self Employed Personal Trainers
NRG Gym Ltd
Salary: Competitive
Job location: NRG Walsall, West Midlands, UK , United Kingdom
+ More jobs  

COMPANY PROFILES
Technogym

Technogym provides a complete range of best-in-class cardiovascular, strength and functional equip [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
PRODUCT NEWS
United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands
27 Apr 2021 . BY Tom Walker
Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd / Barrecore/UFB
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.

Barrecore will become the third brand in UFB's portfolio – joining Boom Cycle and KOBOX – and adds 12 sites to the group's estate.

The acquisition will extend the UFB portfolio to more than 20 sites and – thanks to Barrecore's studios in Alderley Edge, Hale and Bristol – will establish it as a national operator.

Founded in 2011, Barrecore is currently in the process of opening its 13th location in Leeds.

Barrecore has attracted a celebrity following, with the likes of Pippa Middleton, Claudia Schiffer, Rita Ora and Poppy Delevingne being fans of the workouts.

Joe Cohen, CEO of UFB, said: "Barrecore has established itself as a premium fitness and
wellbeing brand over the past decade, and we’re very excited to now have it under the UFB umbrella.

"We will have the opportunity to further improve the incredible work the team at Barrecore has done so far and we look forward to creating new synergies and best processes for all brands with our vast collective knowledge in this industry."

Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd, founder of David Lloyd Leisure Clubs.

The group has outlined plans for "immediate expansion" upon COVID-19 restrictions lifting, with KOBOX opening its fourth studio within one of Boom Cycle’s current locations in Waterloo, London.

Meanwhile, Barrecore will open on the first floor of KOBOX’s flagship studio on the King’s Road, Chelsea, London.

Both studios are set for a Q2 2021 launch.

Preet Ahluwalia, director of Dominvs Group, said: "We're supporting UFB as
they build a fiercely disruptive fitness supergroup, bringing together many of the country's finest brands.

"As investors, we have always been drawn to businesses run by ambitious people with deep sector expertise and strong visions, and the team behind UFB have these traits in abundance."

Within the UFB group, each brand will continue to be run by their expert teams under a senior management team at UFB.

Scott Rudmann, founder and managing partner of Nectar Capital, said: “Keeping each brand operating with a separate identity and its own DNA allows for the experts in each fitness vertical to do what they do best.

"The support, connections, and combined central resources means each marketing investment goes further, there are greater economies of scale, and this creates an automatic forum for sharing ideas amongst the most talented fitness executives."

UFB was launched this year, after the founders of indoor cycling studio operator Boom Cycle teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX.

Hilary Rowland, co-founder of Boom Cycle and one of the driving forces behind UFB, said: "United Fitness Brands will be on the lookout for brands to join the group that mean more than just a workout to their communities; brands that create collective effervescence and positive escapism – both of which are needed now more than ever.

"This is just the beginning, and we’re excited to start building from here.”

• To read an interview with the founders of UFB, click here for HCM Issue 3/2021.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products   
 
COMPANY PROFILES
Technogym

Technogym provides a complete range of best-in-class cardiovascular, strength and functional equip [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS