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PRODUCT NEWS
United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands
27 Apr 2021 . BY Tom Walker
Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd / Barrecore/UFB
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.

Barrecore will become the third brand in UFB's portfolio – joining Boom Cycle and KOBOX – and adds 12 sites to the group's estate.

The acquisition will extend the UFB portfolio to more than 20 sites and – thanks to Barrecore's studios in Alderley Edge, Hale and Bristol – will establish it as a national operator.

Founded in 2011, Barrecore is currently in the process of opening its 13th location in Leeds.

Barrecore has attracted a celebrity following, with the likes of Pippa Middleton, Claudia Schiffer, Rita Ora and Poppy Delevingne being fans of the workouts.

Joe Cohen, CEO of UFB, said: "Barrecore has established itself as a premium fitness and
wellbeing brand over the past decade, and we’re very excited to now have it under the UFB umbrella.

"We will have the opportunity to further improve the incredible work the team at Barrecore has done so far and we look forward to creating new synergies and best processes for all brands with our vast collective knowledge in this industry."

Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd, founder of David Lloyd Leisure Clubs.

The group has outlined plans for "immediate expansion" upon COVID-19 restrictions lifting, with KOBOX opening its fourth studio within one of Boom Cycle’s current locations in Waterloo, London.

Meanwhile, Barrecore will open on the first floor of KOBOX’s flagship studio on the King’s Road, Chelsea, London.

Both studios are set for a Q2 2021 launch.

Preet Ahluwalia, director of Dominvs Group, said: "We're supporting UFB as
they build a fiercely disruptive fitness supergroup, bringing together many of the country's finest brands.

"As investors, we have always been drawn to businesses run by ambitious people with deep sector expertise and strong visions, and the team behind UFB have these traits in abundance."

Within the UFB group, each brand will continue to be run by their expert teams under a senior management team at UFB.

Scott Rudmann, founder and managing partner of Nectar Capital, said: “Keeping each brand operating with a separate identity and its own DNA allows for the experts in each fitness vertical to do what they do best.

"The support, connections, and combined central resources means each marketing investment goes further, there are greater economies of scale, and this creates an automatic forum for sharing ideas amongst the most talented fitness executives."

UFB was launched this year, after the founders of indoor cycling studio operator Boom Cycle teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX.

Hilary Rowland, co-founder of Boom Cycle and one of the driving forces behind UFB, said: "United Fitness Brands will be on the lookout for brands to join the group that mean more than just a workout to their communities; brands that create collective effervescence and positive escapism – both of which are needed now more than ever.

"This is just the beginning, and we’re excited to start building from here.”

• To read an interview with the founders of UFB, click here for HCM Issue 3/2021.
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PRODUCT NEWS
United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands
27 Apr 2021 . BY Tom Walker
Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd / Barrecore/UFB
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.

Barrecore will become the third brand in UFB's portfolio – joining Boom Cycle and KOBOX – and adds 12 sites to the group's estate.

The acquisition will extend the UFB portfolio to more than 20 sites and – thanks to Barrecore's studios in Alderley Edge, Hale and Bristol – will establish it as a national operator.

Founded in 2011, Barrecore is currently in the process of opening its 13th location in Leeds.

Barrecore has attracted a celebrity following, with the likes of Pippa Middleton, Claudia Schiffer, Rita Ora and Poppy Delevingne being fans of the workouts.

Joe Cohen, CEO of UFB, said: "Barrecore has established itself as a premium fitness and
wellbeing brand over the past decade, and we’re very excited to now have it under the UFB umbrella.

"We will have the opportunity to further improve the incredible work the team at Barrecore has done so far and we look forward to creating new synergies and best processes for all brands with our vast collective knowledge in this industry."

Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd, founder of David Lloyd Leisure Clubs.

The group has outlined plans for "immediate expansion" upon COVID-19 restrictions lifting, with KOBOX opening its fourth studio within one of Boom Cycle’s current locations in Waterloo, London.

Meanwhile, Barrecore will open on the first floor of KOBOX’s flagship studio on the King’s Road, Chelsea, London.

Both studios are set for a Q2 2021 launch.

Preet Ahluwalia, director of Dominvs Group, said: "We're supporting UFB as
they build a fiercely disruptive fitness supergroup, bringing together many of the country's finest brands.

"As investors, we have always been drawn to businesses run by ambitious people with deep sector expertise and strong visions, and the team behind UFB have these traits in abundance."

Within the UFB group, each brand will continue to be run by their expert teams under a senior management team at UFB.

Scott Rudmann, founder and managing partner of Nectar Capital, said: “Keeping each brand operating with a separate identity and its own DNA allows for the experts in each fitness vertical to do what they do best.

"The support, connections, and combined central resources means each marketing investment goes further, there are greater economies of scale, and this creates an automatic forum for sharing ideas amongst the most talented fitness executives."

UFB was launched this year, after the founders of indoor cycling studio operator Boom Cycle teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX.

Hilary Rowland, co-founder of Boom Cycle and one of the driving forces behind UFB, said: "United Fitness Brands will be on the lookout for brands to join the group that mean more than just a workout to their communities; brands that create collective effervescence and positive escapism – both of which are needed now more than ever.

"This is just the beginning, and we’re excited to start building from here.”

• To read an interview with the founders of UFB, click here for HCM Issue 3/2021.
PRODUCT NEWS
How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Ineos Hygienics on hand as fans return to Silverstone for the British Grand Prix
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this weekend as fans return to the iconic Silverstone Circuit for the first time since 2019.
miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Ojmar's new OCS SMART allows for a truly hands-free locker system
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a mobile phone, tablet, or smart watch using Bluetooth technology. It pairs with the OCS SMART app, to increase the ease of installation and usage.
A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
New Eleiko Öppen Collars secure barbell weights in seconds
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and safety.
INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Leisure centres open their doors for free in aid of Armed Forces Day
Service men and women across the country are being invited to get active for free at Everyone Active centres in celebration of Armed Forces Day.
More digital for the restart of fitness clubs
After months of lockdown, people all over the world are returning to the gym with great enthusiasm. They are doing it rapidly and with an unprecedented digital awareness, gained over the past year.
FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Eleiko to build state-of-the-art logistics centre in Halmstad
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new 18,000 sqm state-of-the-art logistics centre expanding its footprint in Halmstad, Sweden.
+ More products   
 
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Retrofit London works with Technogym to create premium member experience
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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