POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
Operators advised to 'be firm' with members in enforcing COVID-19 protocols
15 Apr 2021 . BY Tom Walker
Most members expect to see COVID-safe measures, such as social distancing, being monitored by operators / PURE GROUP
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.

Paul Roberts, CEO of sentiment analysts, MyCustomerLens, says unless fitness staff are empowered to go beyond their comfort zones to make sure COVID-safe rules are adhered to, health clubs risk losing members, trust and credibility.

"Our analysis shows that one of the value drivers around current consumer behaviour is trust," Roberts says, speaking in the latest issue of HCM.

“As they go back to their clubs, members will be expecting the gym to have COVID-safe measures put in place and in order to build and retain their trust it’s crucial these rules are policed.

"Staff need to step in if members aren’t acting as they should be. If you let it ride once, then that will be it - you’ll have lost the credibility and won’t get it back.

“It’s understandable that gym floor staff are going to shy away from making a scene, nonetheless they will have to do this in order to reinforce the fact the health club is a trusted and safe space.”

Roberts added that, in some cases, operators might need to risk losing the membership of the rule breaker – in order to save multiple memberships of those quiet, possibly anxious, people who observe it happening and vote with their feet when they decide the gym isn’t upholding the rules put in place to make them safe.

“A PT might not want to get involved with an altercation because they want to have a friendly relationship with everyone and not create a scene, but clubs absolutely need to take a zero-tolerance approach to those who don’t follow the rules and be prepared to lose members,” Roberts said.

• To read the full interview with Paul Roberts – and to discover tips on how to enforce safety protocols, click here for HCM Issue 3 2021.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products  
LATEST JOBS
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Scarborough
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Malton
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: Westminster Lodge Leisure Centre, St Albans, UK , United Kingdom
Personal Trainer, Borough, London
énergie group
Salary: 30-40k OTE
Job location: Borough SE1
Personal Trainer - Self Employed
énergie fitness
Salary: £40 per session
Job location: Battersea, London, UK
Employed/Self Employed Personal Trainers
NRG Gym Ltd
Salary: Competitive
Job location: NRG Walsall, West Midlands, UK , United Kingdom
+ More jobs  

COMPANY PROFILES
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
PRODUCT NEWS
Operators advised to 'be firm' with members in enforcing COVID-19 protocols
15 Apr 2021 . BY Tom Walker
Most members expect to see COVID-safe measures, such as social distancing, being monitored by operators / PURE GROUP
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.

Paul Roberts, CEO of sentiment analysts, MyCustomerLens, says unless fitness staff are empowered to go beyond their comfort zones to make sure COVID-safe rules are adhered to, health clubs risk losing members, trust and credibility.

"Our analysis shows that one of the value drivers around current consumer behaviour is trust," Roberts says, speaking in the latest issue of HCM.

“As they go back to their clubs, members will be expecting the gym to have COVID-safe measures put in place and in order to build and retain their trust it’s crucial these rules are policed.

"Staff need to step in if members aren’t acting as they should be. If you let it ride once, then that will be it - you’ll have lost the credibility and won’t get it back.

“It’s understandable that gym floor staff are going to shy away from making a scene, nonetheless they will have to do this in order to reinforce the fact the health club is a trusted and safe space.”

Roberts added that, in some cases, operators might need to risk losing the membership of the rule breaker – in order to save multiple memberships of those quiet, possibly anxious, people who observe it happening and vote with their feet when they decide the gym isn’t upholding the rules put in place to make them safe.

“A PT might not want to get involved with an altercation because they want to have a friendly relationship with everyone and not create a scene, but clubs absolutely need to take a zero-tolerance approach to those who don’t follow the rules and be prepared to lose members,” Roberts said.

• To read the full interview with Paul Roberts – and to discover tips on how to enforce safety protocols, click here for HCM Issue 3 2021.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products   
 
COMPANY PROFILES
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS