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IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
15 Apr 2021 . BY Tom Walker
Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show / IHRSA/Fitness Brasil
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.

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Jobs    News   Products   Magazine
PRODUCT NEWS
IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
15 Apr 2021 . BY Tom Walker
Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show / IHRSA/Fitness Brasil
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.

PRODUCT NEWS
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
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As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
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