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IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
15 Apr 2021 . BY Tom Walker
Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show / IHRSA/Fitness Brasil
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.

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Jobs   News   Products   Magazine
PRODUCT NEWS
IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
15 Apr 2021 . BY Tom Walker
Plans are currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show / IHRSA/Fitness Brasil
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.

The move will see the two strengthening their operations on the Brazilian health and fitness market and comes at a time when Fitness Brasil begins operations under new ownership.

According to Jay Ablondi, IHRSA executive vice president of global products, the partnership will "provide certainty" for the Brazilian fitness industry, after it has been hit hard by the pandemic.

Ablondi said: "IHRSA and Fitness Brasil have helped the Brazilian industry navigate many challenges over these many years, and we look forward to working alongside their team in the years to come to help the entire industry recover."

He added that plans were currently being drawn up to organise the annual IHRSA Fitness Brasil Latin American Conference & Trade Show, with dates for the event's 22nd-anniversary event to be announced: "in the coming months".

"After an uncertain and tense 2020, this year’s event is poised to energise the fitness industry and set a unified path forward," Ablondi said.

The event is expected to be scheduled late in the year, as Brazil is currently in the grip of an uncontrolled COVID-19 crisis, recording its highest death rate since the start of the pandemic (66,500 in March 2021) and with numbers expected to increase in April. The total number of deaths from COVID-19 in Brazil is second only to the US.

Pre-pandemic, the annual Fitness Brasil trade show was routinely the third largest gathering of club operators and industry suppliers of its kind worldwide.

Gustavo Almeida, Fitness Brasil executive director, told HCM: “Our industry is being redefined by the tough times that we are all living in, so after the storm, I truly believe we will be seen as an essential service, as we have always deserved to be.”

Jacqueline Antunes, IHRSA director for Latin America, said: “The extension of our partnership at these challenging moments is very important for both organisations.

"More than ever, the Latin American industry needs us to bring together the club operators and industry suppliers to find ways to a prosperous path for the fitness and wellbeing industry.

IHRSA and Fitness Brasil have collaborated on fitness industry events since 2000.

Background

The 'Brazil varient' of the Sars-CoV-2 Coronavirus (COVID-19), called P1, emerged in December last year in or around the northern city of Manaus in central Brazil.

The Brazil variant is more contagious than the initial strain of the virus and can re-infect people who have had the original.

P1 has spread rapidly across Brazil, where COVID-19 is escalating out of control, claiming 66,500 lives in March 2021 – more than double the number of deaths when compared to the second-highest month for deaths of July 2020. April is on track to record a higher death toll than March.

Brazil's total death count now stands around 360,000, second only to the United States.

Due to lack of testing, scientists say it's unclear to what extent P1 is causing the surge in cases.

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New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
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+ More products   
 
COMPANY PROFILES
Orbit4

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGym [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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