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New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US
11 Apr 2021 . BY Tom Walker
NHFA will look to unite industry voices to 'loudly proclaim and demonstrate' the essential role the fitness industry plays in people's health / Shutterstock/Hryshchyshen Serhii
We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC
– Gale Landers
A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US.

The National Health & Fitness Alliance (NHFA) aims to consolidate and centralise the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry – and to represent and protect its interests.

NHFA has been created by the International Health, Racquet & Sportsclub Association (IHRSA) and will look to drive successful health and fitness lobbying in Washington, DC, including legislation to provide the industry with relief from the economic harm caused by mandated COVID-19 protocols.

Other core objectives include protecting the industry from harmful state legislation and uniting industry voices to "loudly proclaim and demonstrate" the essential role the fitness industry plays in addressing the epidemics of obesity, physical inactivity, and preventable chronic disease; and improving mental health.

NHFA be led by an advisory council, as part of a strategy to leverage the collective expertise, network, and financial contributions of its community of health and fitness-related supporters

The council consists of industry professionals and stakeholders and will be chaired on an interim basis by Gale Landers, CEO of Fitness Formula Clubs.

Others sitting on the 10-person council include Debra Strougo Frohlich, founder of Row House and Xponential Fitness, Jim Worthington, owner and president of Newtown Athletic Club and Adam Zeitsiff, president and CEO of Intelivideo.

At the heart of NHFA's work will also be to make policymakers and public health professionals better understand and appreciate the essential role that health clubs and fitness facilities play in communities across the nation.

According to IHRSA, the pandemic has shown that, in many jurisdictions, this is not the case at the moment – reflected in government officials being quick to shut down fitness facilities and, subsequently, being too slow to acknowledge the evidence-based case for reopening with appropriate safety measures.

Brent Darden, IHRSA interim president and CEO, said: “The pandemic made it painfully clear that too many policymakers and public health officials don’t quite grasp the vital nature of the health and fitness industry.

“I am confident that the NHFA will strongly communicate the value of our industry and effectively advocate for policies that support our leadership role in building more active and healthy communities.”

The NHFA Advisory Council has outlined five key principles it has committed to – on behalf of the US health and fitness industry.

These are to embody servant leadership to industry stakeholders, focusing on the greater good of the industry, being faithful stewards of contributions, operating with transparency and driving toward "clearly defined outcomes".

Gale Landers, interim chair of the NHFA Advisory Council, said: "We will build upon the groundwork laid by IHRSA and the Industry Leadership Council.

"We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC, by collaborating with and incorporating the work of the newly-created state alliances, while supporting club companies of all sizes, advancing stakeholder engagement, and raising the profile of the fundraising necessary to achieve our goals."
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Jobs   News   Products   Magazine
PRODUCT NEWS
New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US
11 Apr 2021 . BY Tom Walker
NHFA will look to unite industry voices to 'loudly proclaim and demonstrate' the essential role the fitness industry plays in people's health / Shutterstock/Hryshchyshen Serhii
We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC
– Gale Landers
A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US.

The National Health & Fitness Alliance (NHFA) aims to consolidate and centralise the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry – and to represent and protect its interests.

NHFA has been created by the International Health, Racquet & Sportsclub Association (IHRSA) and will look to drive successful health and fitness lobbying in Washington, DC, including legislation to provide the industry with relief from the economic harm caused by mandated COVID-19 protocols.

Other core objectives include protecting the industry from harmful state legislation and uniting industry voices to "loudly proclaim and demonstrate" the essential role the fitness industry plays in addressing the epidemics of obesity, physical inactivity, and preventable chronic disease; and improving mental health.

NHFA be led by an advisory council, as part of a strategy to leverage the collective expertise, network, and financial contributions of its community of health and fitness-related supporters

The council consists of industry professionals and stakeholders and will be chaired on an interim basis by Gale Landers, CEO of Fitness Formula Clubs.

Others sitting on the 10-person council include Debra Strougo Frohlich, founder of Row House and Xponential Fitness, Jim Worthington, owner and president of Newtown Athletic Club and Adam Zeitsiff, president and CEO of Intelivideo.

At the heart of NHFA's work will also be to make policymakers and public health professionals better understand and appreciate the essential role that health clubs and fitness facilities play in communities across the nation.

According to IHRSA, the pandemic has shown that, in many jurisdictions, this is not the case at the moment – reflected in government officials being quick to shut down fitness facilities and, subsequently, being too slow to acknowledge the evidence-based case for reopening with appropriate safety measures.

Brent Darden, IHRSA interim president and CEO, said: “The pandemic made it painfully clear that too many policymakers and public health officials don’t quite grasp the vital nature of the health and fitness industry.

“I am confident that the NHFA will strongly communicate the value of our industry and effectively advocate for policies that support our leadership role in building more active and healthy communities.”

The NHFA Advisory Council has outlined five key principles it has committed to – on behalf of the US health and fitness industry.

These are to embody servant leadership to industry stakeholders, focusing on the greater good of the industry, being faithful stewards of contributions, operating with transparency and driving toward "clearly defined outcomes".

Gale Landers, interim chair of the NHFA Advisory Council, said: "We will build upon the groundwork laid by IHRSA and the Industry Leadership Council.

"We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC, by collaborating with and incorporating the work of the newly-created state alliances, while supporting club companies of all sizes, advancing stakeholder engagement, and raising the profile of the fundraising necessary to achieve our goals."
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New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
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Legend Club Management Systems (UK) Ltd

Legend’s ultra-reliable cloud-based management software provides our customers a competitive edge. [more...]
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+ More catalogues  

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Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Find out more...
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+ More directory  
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10-14 May 2021

ISPA Stronger Together Summit

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The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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