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PureGym gearing up for reopening with 10 new sites
08 Apr 2021 . BY Tom Walker
The 10 new health clubs will be launched alongside PureGym's existing 230 sites / PureGym
We know there is a huge appetite to return to the gym both amongst our existing members and the broader population
– Rebecca Passmore
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.

The 10 new clubs will be launched at various stages during "reopening week" and are linked to long-term lease commitments made by PureGym before the COVID-19 pandemic.

The expansion comes at a time when some leisure and retail businesses are shrinking their estates, especially on the high street.

According to PureGym MD Rebecca Passmore, the company is bucking this trend and has ambitions to further increase its estate across the UK.

She added that the company will have "an important role to play in sustaining vibrant high streets" as they adapt to new uses.

“We are re-opening with 10 brand new gyms, our biggest ever weekly expansion, at locations across the country," Passmore said.

"We know there is a huge appetite to return to the gym both amongst our existing members and the broader population as people want to resume active lifestyles to manage their physical and mental wellbeing.

"Gyms are great additions to the high street and retail parks and we look forward to welcoming new members and opening more sites as the year progresses.”

On 12 April, PureGym sites will re-open under its TrainSafe protocols, which the group developed last year, having consulted closely with the physical activity industry, the government and the health authorities.

The protocols include social distancing, a sanitised training environment, controlled access and limited numbers to ensure social distancing.
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Jobs   News   Products   Magazine
PRODUCT NEWS
PureGym gearing up for reopening with 10 new sites
08 Apr 2021 . BY Tom Walker
The 10 new health clubs will be launched alongside PureGym's existing 230 sites / PureGym
We know there is a huge appetite to return to the gym both amongst our existing members and the broader population
– Rebecca Passmore
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.

The 10 new clubs will be launched at various stages during "reopening week" and are linked to long-term lease commitments made by PureGym before the COVID-19 pandemic.

The expansion comes at a time when some leisure and retail businesses are shrinking their estates, especially on the high street.

According to PureGym MD Rebecca Passmore, the company is bucking this trend and has ambitions to further increase its estate across the UK.

She added that the company will have "an important role to play in sustaining vibrant high streets" as they adapt to new uses.

“We are re-opening with 10 brand new gyms, our biggest ever weekly expansion, at locations across the country," Passmore said.

"We know there is a huge appetite to return to the gym both amongst our existing members and the broader population as people want to resume active lifestyles to manage their physical and mental wellbeing.

"Gyms are great additions to the high street and retail parks and we look forward to welcoming new members and opening more sites as the year progresses.”

On 12 April, PureGym sites will re-open under its TrainSafe protocols, which the group developed last year, having consulted closely with the physical activity industry, the government and the health authorities.

The protocols include social distancing, a sanitised training environment, controlled access and limited numbers to ensure social distancing.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
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iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
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COMPANY PROFILES
TRIB3 International Ltd

A world class experience to challenge every client. Affordable luxury brand with award winning des [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

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+ More directory  
DIARY

 

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ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS