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Physical Company partners with Athletic Thinking to empower more people to become their best selves
18 Mar 2021 . BY Megan Whitby
Athletic Living offers a host of bespoke packages designed to move individuals, schools and businesses towards peak performance / Shutterstock/puhhha
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.
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PRODUCT NEWS
Physical Company partners with Athletic Thinking to empower more people to become their best selves
18 Mar 2021 . BY Megan Whitby
Athletic Living offers a host of bespoke packages designed to move individuals, schools and businesses towards peak performance / Shutterstock/puhhha
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.
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fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
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COMPANY PROFILES
Myzone

Myzone is an innovative heart rate monitor and community engagement tool to track physical activity [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS