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Strengthening your mind...one work out at a time
23 Feb 2021 . BY Megan Whitby
The fitness brands and operators that harness the power of technology to enhance human connection will be the ones to come out on top.
– Tony Ali, UK country manager for Freemotion Fitness
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?

Otherwise, we’d still be exercising to music pumping from Walkman cassette players attached to our running shorts.

Today’s consumers demand innovation, seek the unique and settle for nothing less than game-changing.

If your business doesn't deliver in these areas, many won’t hesitate to find one that does. Loyalty – now more than ever – is something you earn by remaining at the sharp edge of innovation, delivering experiences that engage and can’t be found elsewhere.

“Wellbeing has been a buzz word for some time, but now it's the word,” says Tony Ali, UK country manager for Freemotion Fitness.

“To engage this new generation of uber health-conscious consumers, we, as an industry, must place holistic health wellbeing, front and centre of the products, services and experiences we offer.

“Savvy consumers will sniff out companies where customer wellbeing is an afterthought and will go looking for the more authentic brands that clearly make this a priority.”

iFit – the world’s leading fitness streaming platform – was created to bring together those who want to invest in themselves, and epitomises a truly holistic approach to health and wellbeing.

There are many ways in which iFit develops a more holistic approach to health and wellbeing. In the Heart To Heart Series, iFit trainers candidly share their own life experiences and struggles that have tested them physically and mentally, and they talk about how they’ve used those experiences as motivation to become stronger, more resilient individuals, which is proving very motivating for subscribers.

There are also several series that are purely focused on promoting good mental health, with sessions designed to strengthen the mind through motivational messages, meditation, mindfulness, self-compassion and sleep.

Available on the Freemotion 22 SERIES – the only interactive, connected commercial cardio experience – iFit has also created a Mindfulness & Self-Compassion Series and a Motivational HIIT Series.

“The fitness brands and operators that harness the power of technology to enhance human connection, while contributing to the whole-person health of the member through multidimensional experiences that combine different elements of physical and mental health, will be the ones to come out on top,” insists Ali.

“As we enter the new fitness age, it’s time to get intentional with wellbeing to build a stronger, more engaging, life-changing offering for members.”

To learn more about how the iFit-powered 22 SERIES can enhance the whole-person health of your members, driving engagement and retention, visit Freemotion's website.
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The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
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Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
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Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
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Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
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As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Strengthening your mind...one work out at a time
23 Feb 2021 . BY Megan Whitby
The fitness brands and operators that harness the power of technology to enhance human connection will be the ones to come out on top.
– Tony Ali, UK country manager for Freemotion Fitness
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?

Otherwise, we’d still be exercising to music pumping from Walkman cassette players attached to our running shorts.

Today’s consumers demand innovation, seek the unique and settle for nothing less than game-changing.

If your business doesn't deliver in these areas, many won’t hesitate to find one that does. Loyalty – now more than ever – is something you earn by remaining at the sharp edge of innovation, delivering experiences that engage and can’t be found elsewhere.

“Wellbeing has been a buzz word for some time, but now it's the word,” says Tony Ali, UK country manager for Freemotion Fitness.

“To engage this new generation of uber health-conscious consumers, we, as an industry, must place holistic health wellbeing, front and centre of the products, services and experiences we offer.

“Savvy consumers will sniff out companies where customer wellbeing is an afterthought and will go looking for the more authentic brands that clearly make this a priority.”

iFit – the world’s leading fitness streaming platform – was created to bring together those who want to invest in themselves, and epitomises a truly holistic approach to health and wellbeing.

There are many ways in which iFit develops a more holistic approach to health and wellbeing. In the Heart To Heart Series, iFit trainers candidly share their own life experiences and struggles that have tested them physically and mentally, and they talk about how they’ve used those experiences as motivation to become stronger, more resilient individuals, which is proving very motivating for subscribers.

There are also several series that are purely focused on promoting good mental health, with sessions designed to strengthen the mind through motivational messages, meditation, mindfulness, self-compassion and sleep.

Available on the Freemotion 22 SERIES – the only interactive, connected commercial cardio experience – iFit has also created a Mindfulness & Self-Compassion Series and a Motivational HIIT Series.

“The fitness brands and operators that harness the power of technology to enhance human connection, while contributing to the whole-person health of the member through multidimensional experiences that combine different elements of physical and mental health, will be the ones to come out on top,” insists Ali.

“As we enter the new fitness age, it’s time to get intentional with wellbeing to build a stronger, more engaging, life-changing offering for members.”

To learn more about how the iFit-powered 22 SERIES can enhance the whole-person health of your members, driving engagement and retention, visit Freemotion's website.
PRODUCT NEWS
New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Core Health & Fitness announce partnership with Oss Fitness in Spain
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Warriors announce new official supplier agreement with Power Plate UK
As an integral part of the first team's training programme, Power Plate is supporting the Worcester Warriors with access to its full range of vibration training equipment, in order to help the club with performance gains, recovery and the rehabilitation of players.
Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
+ More products   
 
COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS