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PROMOTION
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
12 Jan 2021
The key is to provide members with progressive workout experiences that go beyond just a workout
– Tony Ali
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
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Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
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©Cybertrek 2021
Jobs   News   Products   Magazine
PROMOTION
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
12 Jan 2021
The key is to provide members with progressive workout experiences that go beyond just a workout
– Tony Ali
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.

There’s no denying that we’re living in an age of digital addictions, from serial scrolling on our phones to binge-watching TV shows via entertainment streaming platforms including Netflix and Amazon Prime.

But what exactly causes the ‘Netflix effect’ – the desire to click the play button countless times, consuming episode after episode?

Much of this comes down to the ‘pleasure principle’ and tapping into the brain’s reward centre, as explained by Harvard Health.

When we complete an episode or an entire series, this provides us with a sense of accomplishment, which triggers a surge of the pleasure hormone – called dopamine – in our brains.

It’s this dopamine hit – and the desire to keep that feeling going – which motivates us to continue seeking out the source of pleasure, whether that’s Netflix or our local gym.

It’s the formation of a behaviour loop that compels us to do more of that activity.

So, how can we recreate the ‘Netflix effect’ in the commercial fitness sector through content-driven fitness experiences to enhance the retention and lifetime value of members?

“The key is to provide members with progressive workout experiences that go beyond just a workout,” begins Tony Ali, country manager UK for Freemotion Fitness.

“A progressive workout series that educates, inspires and entertains the consumer, much like a great Netflix series, has the power to generate a sense of excitement and anticipation – the ‘what’s next?’ feeling.”

iFit is already addictive to millions of users across the globe, who have successfully utilised it to improve their health and wellbeing and enhance their lives.

You only have to look at the Official iFit Member Page on Facebook, which is constantly being flooded with the personal stories of raving fans who can’t live without it – amounting to over eight million workouts being streamed monthly.

In many cases, people would rather swap an evening watching TV for an evening with their favourite coach doing an iFit workout, which is testament to the uniquely immersive and engaging nature of this digital content and the bond it creates between the user and their coaches.

The Freemotion 22 SERIES, a pioneering, new cardio line powered by iFit – the world’s leading on-demand fitness streaming platform – features an extensive library of progressive, coach-led, global and studio workouts, which enable gym-goers to build up their fitness and confidence levels over time.

This, in turn, helps them to reach their goals and develop lasting fitness habits, benefiting both member and operator.

“It could be a 12 or 15-part series; once that member engages with the iFit content – and experiences how incredible it is, especially when combined with the interactive, auto-adjusting technology of the 22 SERIES – they’ll want to continue until they reach the end,” explains Ali.

“The sense of achievement a member receives from completing a series – and the strong connection they’re able to build with their on-screen trainer – subsequently motivates them to perform other series; a pattern which keeps on repeating.

“With the iFit workout series, we’re essentially giving operators the magnet that keeps members returning for more. Forget the ‘Netflix effect’ – to boost member attendance, engagement and retention in 2021 and beyond, it’s all about the ‘iFit effect’ provided by the 22 SERIES.”

To learn more about the revolutionary iFit-powered 22 SERIES, visit Freemotion’s website here.
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
PRODUCT NEWS
ASPA International launches handheld UV-C light disinfection lamp
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors.
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
+ More products   
 
COMPANY PROFILES
Incorpore Limited

Our vision is to create a fitter, happier and more productive workforce, now and for future generati [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS