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PRODUCT NEWS
Mike Ashley adds gyms to the mix for new high-end retail roll out
08 Jan 2021 . BY Tom Walker
All three new stores will feature large fitness studios – although exact details regarding facilities and branding are yet to be confirmed / Argent architects
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios.

The Mike Ashley-owned retail group is betting on a recovery for British high streets with the plans, which will see stores opening in Liverpool, Leicester and Sheffield.

As well as a seven-floor Flannels megastore on Liverpool's iconic Parker Street, Frasers will convert the existing House of Fraser store at Sheffield's Meadowhall shopping centre into a Flannels site. The third location is a new development at Leicester’s Fosse Park shopping centre. The Flannels brand concentrates in retailing high end luxury brands.

All three stores will feature large fitness studios – although exact details regarding facilities and branding are yet to be confirmed.

In a statement, Frasers Group said: "We are now considering further investment for the Flannels business and will announce further details with our full-year results in Summer 2021."

Previously, Frasers Group has revealed plans to open 15 new Flannels stores over the next five years.

Flannels currently has 40 stores open across the UK, including a national flagship on London’s Oxford Street.

Frasers Group’s head of elevation Michael Murray said: “Liverpool is the fifth largest retail centre in the country, and in our opinion underserved – we’ll be the first and only multi-category destination to mark the city.

“The market has an unmatched appetite for the type of luxury we do best. We’re incredibly excited to deliver a world-class experience to the city and have no doubts on the success of our strategy.”

In August 2020, Frasers Group acquired the fitness assets of DW Sports – which included 73 health clubs – out of administration in a deal worth around £37m.

At the time, Frasers said the acquisition complements the existing gym portfolio and that it will operate the sites under the Everlast brand.
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The Retention People unveil 2020 Member Experience Awards winners
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Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
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22 Jan 2021

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Jobs   News   Products   Magazine
PRODUCT NEWS
Mike Ashley adds gyms to the mix for new high-end retail roll out
08 Jan 2021 . BY Tom Walker
All three new stores will feature large fitness studios – although exact details regarding facilities and branding are yet to be confirmed / Argent architects
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios.

The Mike Ashley-owned retail group is betting on a recovery for British high streets with the plans, which will see stores opening in Liverpool, Leicester and Sheffield.

As well as a seven-floor Flannels megastore on Liverpool's iconic Parker Street, Frasers will convert the existing House of Fraser store at Sheffield's Meadowhall shopping centre into a Flannels site. The third location is a new development at Leicester’s Fosse Park shopping centre. The Flannels brand concentrates in retailing high end luxury brands.

All three stores will feature large fitness studios – although exact details regarding facilities and branding are yet to be confirmed.

In a statement, Frasers Group said: "We are now considering further investment for the Flannels business and will announce further details with our full-year results in Summer 2021."

Previously, Frasers Group has revealed plans to open 15 new Flannels stores over the next five years.

Flannels currently has 40 stores open across the UK, including a national flagship on London’s Oxford Street.

Frasers Group’s head of elevation Michael Murray said: “Liverpool is the fifth largest retail centre in the country, and in our opinion underserved – we’ll be the first and only multi-category destination to mark the city.

“The market has an unmatched appetite for the type of luxury we do best. We’re incredibly excited to deliver a world-class experience to the city and have no doubts on the success of our strategy.”

In August 2020, Frasers Group acquired the fitness assets of DW Sports – which included 73 health clubs – out of administration in a deal worth around £37m.

At the time, Frasers said the acquisition complements the existing gym portfolio and that it will operate the sites under the Everlast brand.
PRODUCT NEWS
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
+ More products   
 
COMPANY PROFILES
DFC

Our flexible fully managed service efficiently collects Direct Debit payments using traditional pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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