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UK gyms will lose around £400m a month during lockdown
07 Jan 2021 . BY Tom Walker
Physical activity operators are losing around £90m in sector revenue for every week of lockdown / Shutterstock.com/Dusan Petkovic
Public and private fitness and leisure operators require additional, tailored financial and regulatory support for their recovery"
– Huw Edwards
The UK physical activity sector will lose around £400m a month during lockdown.

The figure, from industry body ukactive, is based on lost membership fees and takes into account existing government support – such as furlough, business rate support and grants.

According to ukactive, the figure is a conservative one, as the timing of the lockdown – in January and February – could mean that losses could be higher, as this is a key period for new joiners and renewals.

ukactive is calling on the government to ensure physical activity facilities will be at "the front of the queue" to reopen, once COVID-19 restrictions are lifted.

"The government must protect this sector as a priority, before it becomes too late," said Huw Edwards, CEO of ukactive.

"January and February represent a vital period for gyms, pools, and leisure facilities to trade but they currently have zero income, unlike other sectors.

“The top-up grants and funding announced by the Chancellor, while welcome, will be no more than a sticking plaster for the financial challenges being faced, and both public and private fitness and leisure operators will require additional, tailored financial and regulatory support for their recovery.”

HCM is seeking to establish the value of government support for the sector and will publish these numbers when they become available.

HCM editor, Liz Terry, has submitted a Parliamentary Petition calling for gyms to be in the first wave of opening after the lockdown.

The petition, which has been accepted by the Parliamentary Petitions Committee, is due to go live in the next two weeks, at which time HCM will report on its progress.
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The Retention People unveil 2020 Member Experience Awards winners
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Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
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22 Jan 2021

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Jobs   News   Products   Magazine
PRODUCT NEWS
UK gyms will lose around £400m a month during lockdown
07 Jan 2021 . BY Tom Walker
Physical activity operators are losing around £90m in sector revenue for every week of lockdown / Shutterstock.com/Dusan Petkovic
Public and private fitness and leisure operators require additional, tailored financial and regulatory support for their recovery"
– Huw Edwards
The UK physical activity sector will lose around £400m a month during lockdown.

The figure, from industry body ukactive, is based on lost membership fees and takes into account existing government support – such as furlough, business rate support and grants.

According to ukactive, the figure is a conservative one, as the timing of the lockdown – in January and February – could mean that losses could be higher, as this is a key period for new joiners and renewals.

ukactive is calling on the government to ensure physical activity facilities will be at "the front of the queue" to reopen, once COVID-19 restrictions are lifted.

"The government must protect this sector as a priority, before it becomes too late," said Huw Edwards, CEO of ukactive.

"January and February represent a vital period for gyms, pools, and leisure facilities to trade but they currently have zero income, unlike other sectors.

“The top-up grants and funding announced by the Chancellor, while welcome, will be no more than a sticking plaster for the financial challenges being faced, and both public and private fitness and leisure operators will require additional, tailored financial and regulatory support for their recovery.”

HCM is seeking to establish the value of government support for the sector and will publish these numbers when they become available.

HCM editor, Liz Terry, has submitted a Parliamentary Petition calling for gyms to be in the first wave of opening after the lockdown.

The petition, which has been accepted by the Parliamentary Petitions Committee, is due to go live in the next two weeks, at which time HCM will report on its progress.
PRODUCT NEWS
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
+ More products   
 
COMPANY PROFILES
Keiser UK Ltd

We relentlessly pursue solutions that push the limits of fitness science. Better science. Better [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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