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PRODUCT NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 / 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
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Jobs   News   Products   Magazine
PRODUCT NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 / 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
PRODUCT NEWS
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
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Volution

[more...]
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FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
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DIARY

 

22 Jan 2021

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02-04 Feb 2021

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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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