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PRODUCT NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 / 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
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Jobs   News   Products   Magazine
PRODUCT NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 / 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
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How Gympass reinvented wellbeing
Over the last year, fitness and wellness organisations have faced challenges like never before. When gyms closed and members needed alternative support to keep up their health and wellbeing routines, Gympass swiftly pivoted its business model to offer a wealth of digital solutions for its partners.
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health
As the government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.
Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
InBody UK announced as new NHS supply chain provider
With the current pandemic and the nation becoming more focused on their own health, InBody is proud to announce it’s achieved approval to offer its medically graded body composition analysis products through the NHS supply chain.
Safe Space appointed official SUITMATE distributor for Great Britain
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry, has been named official distributor for SUITMATE, the swimsuit water extractor.
Myzone launches daily online family PE lessons
Repair, recover and rejuvenate with Power Plate Pulse
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help users prepare for workouts faster and recover quicker.
Pulse Fitness’ Classic Strength Line offers a stripped back aesthetic
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which includes 15 stations of selectorised strength machines.
Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Inspace Fitness launches new brand and online channels
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
ASPA International launches handheld UV-C light disinfection lamp
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors.
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
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COMPANY PROFILES
Life Fitness

The Life Fitness family now encompasses Hammer Strength, Cybex, SCIFIT, InMovement and Brunswick B [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Les Mills: The Future of Fitness
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08-09 Apr 2021

AMS Virtual Conference

Online,
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Beauty meetings - for professional beauty

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS