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PROMOTION
Storytelling - the future of fitness content
23 Dec 2020
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
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Jobs   News   Products   Magazine
PROMOTION
Storytelling - the future of fitness content
23 Dec 2020
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
PRODUCT NEWS
The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Myzone Group Ltd

For Health Club Operators, we provide a member engagement system that enhances the fitness experie [more...]
+ More profiles  
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+ More catalogues  

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A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

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+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS