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Peloton and Beyoncé team up to produce themed workouts
16 Nov 2020 . BY Tom Walker
The workouts created in partnership with Beyoncé will cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation / Shutterstock.com/Kathy Hutchins
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."





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Jobs   News   Products   Magazine
PRODUCT NEWS
Peloton and Beyoncé team up to produce themed workouts
16 Nov 2020 . BY Tom Walker
The workouts created in partnership with Beyoncé will cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation / Shutterstock.com/Kathy Hutchins
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."





PRODUCT NEWS
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
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What does a socially distanced leisure centre and health club look like?
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Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
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Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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