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Peloton and Beyoncé team up to produce themed workouts
16 Nov 2020 . BY Tom Walker
The workouts created in partnership with Beyoncé will cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation
Photo: Shutterstock.com/Kathy Hutchins
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."





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PRODUCT NEWS
Peloton and Beyoncé team up to produce themed workouts
16 Nov 2020 . BY Tom Walker
The workouts created in partnership with Beyoncé will cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation
Photo: Shutterstock.com/Kathy Hutchins
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.

According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".

The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).

The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.

"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.

"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.

Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.

"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.

"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."





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Playfinder launches Bookteq to increase revenue for independent facility operators
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Anytime Fitness partners with Gympass across UK and Ireland
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Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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