PRODUCT NEWS
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| Peloton and Beyoncé team up to produce themed workouts |
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| 16 Nov 2020 . BY Tom Walker |
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| The workouts created in partnership with Beyoncé will cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation / Shutterstock.com/Kathy Hutchins |
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Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result in the launch of new, themed workouts on the interactive fitness platform.
According to Peloton, the partnership will be "rooted in the celebration of music" – a central component of the Peloton class experience – and "pro-social initiatives".
The first set of workouts, created by Beyoncé and Peloton, have now been launched to celebrate the US Homecoming season – an annual autumn celebration for students at Historically Black Colleges and Universities (HBCUs).
The workouts cover multiple fitness categories, from indoor cycling, running and strength to bootcamp, yoga and meditation.
"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," Beyoncé said.
"I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."
The special content is accessible on the Peloton App, as well as through the Peloton Bike, Bike+ and Tread+.
Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines over the coming months, including music, movement, fitness and wellness.
"Beyoncé's commitment to empowerment and artistic expression is an inspiration to the entire Peloton community," said Peloton's Head of Music Gwen Bethel Riley.
"It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love."
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