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Not all fitness content is equal
16 Nov 2020 . BY

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights / Freemotion iFit®-powered 22 SERIES
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

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Jobs   News   Products   Magazine
PRODUCT NEWS
Not all fitness content is equal
16 Nov 2020 . BY

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights / Freemotion iFit®-powered 22 SERIES
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

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New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Red light therapy improves sleep, aids recovery and enhances focus
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness.
Smartech brings the Power Plate experience to Selfridges
Smartech, the destination for innovation in exclusive partnership with the best department stores around the globe, has chosen Power Plate to boost its range of health and fitness products.
Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Marc Jones joins Fitronics in new head of commercial role
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iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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