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PROMOTION
Not all fitness content is equal
16 Nov 2020

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
Photo: Freemotion iFit®-powered 22 SERIES
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT

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Jobs   News   Products   Magazine
PROMOTION
Not all fitness content is equal
16 Nov 2020

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
Photo: Freemotion iFit®-powered 22 SERIES
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT

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Playfinder launches Bookteq to increase revenue for independent facility operators
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Converting members in January has never been so simple with Volution’s new Lead Generation tool
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Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
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Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
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+ More catalogues  

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FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
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27-28 Nov 2020

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Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS