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Tech firm partners with fitness training company to offer pregnant women personalised fitness
11 Nov 2020 . BY Tom Walker
Biamother provides holistic support for new and expectant mothers, based around key pillars of health and wellbeing: fitness, nutrition, mindfulness, and personalised coaching / Shutterestock/Syda Productions
Personalised health and human performance specialist, Salus Optima, has teamed up with training company, Premier Global NASM, to help new and expectant mothers achieve their personal health and wellness goals.

The partnership will see Salus Optima utilise its parenting platform, Biamother, to provide pregnant women with a personalised fitness journey.

Accessed an app, Biamother already provides holistic support for new and expectant mothers, based around key pillars of health and wellbeing: fitness, nutrition, mindfulness, and personalised coaching.

Salus Optima will now begin providing its real-time, data-driven insights, direct to Premier Global NASM personal trainers (PTs), enabling them to utilise the platform and help their clients fully prepare and recover from childbirth.

The offering will provide the PTs with unlimited access to evidence-based, expert knowledge on pregnancy and motherhood, helping them attract new and retain existing clients.

The health and wellness recommendations offered via Biamother will be specifically tailored to each mother's needs – and evolve as she progresses through her journey.

Biamother enables PTs to keep their pregnant clients engaged and on track between in-person sessions, by providing access to a wide range of pre and postnatal workouts on the app alongside guidance on nutrition and mindset.

This is supplemented by pregnancy and postnatal content from Biamother’s expert team, tailored to the interest and needs of the Premier Global NASM clients, to help them achieve their goals.

“Working with Premier Global NASM is an exciting step forward for us and an important element in our mission to democratise best knowledge in health and wellness to all," said Kris Shuttleworth, director of Health and Human Performance at Salus Optima

"We look forward to strengthening our partnership and supporting their PTs with Biamother, our truly holistic approach to digital coaching."

Dan Rees, Managing Director at Premier Global NASM, adds: “Biamother will provide our personal trainers with a welcome opportunity to offer an elevated level of support to new and expectant mums. We already offer a six-week, self-paced, prenatal and postnatal education programme for personal trainers, so this new partnership will strengthen our provision in this area.

When personal trainers qualify with us, we encourage them to maintain a connection. This way we are able to continue to support their onward education and development journey. As part of this ongoing support, graduates also gain access to complementary products and services provided by our carefully selected portfolio of partners. The Biamother App will be a very welcome addition to this service.”

The Biamother app will be available free of charge to all graduates of Premier Global NASM’s Level 3 Award in Supporting Pre and Postnatal Clients with Exercise and Nutrition. Graduates of the Pre and Postnatal course will also be able to extend a discounted rate to the Biamother app to their clients.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Tech firm partners with fitness training company to offer pregnant women personalised fitness
11 Nov 2020 . BY Tom Walker
Biamother provides holistic support for new and expectant mothers, based around key pillars of health and wellbeing: fitness, nutrition, mindfulness, and personalised coaching / Shutterestock/Syda Productions
Personalised health and human performance specialist, Salus Optima, has teamed up with training company, Premier Global NASM, to help new and expectant mothers achieve their personal health and wellness goals.

The partnership will see Salus Optima utilise its parenting platform, Biamother, to provide pregnant women with a personalised fitness journey.

Accessed an app, Biamother already provides holistic support for new and expectant mothers, based around key pillars of health and wellbeing: fitness, nutrition, mindfulness, and personalised coaching.

Salus Optima will now begin providing its real-time, data-driven insights, direct to Premier Global NASM personal trainers (PTs), enabling them to utilise the platform and help their clients fully prepare and recover from childbirth.

The offering will provide the PTs with unlimited access to evidence-based, expert knowledge on pregnancy and motherhood, helping them attract new and retain existing clients.

The health and wellness recommendations offered via Biamother will be specifically tailored to each mother's needs – and evolve as she progresses through her journey.

Biamother enables PTs to keep their pregnant clients engaged and on track between in-person sessions, by providing access to a wide range of pre and postnatal workouts on the app alongside guidance on nutrition and mindset.

This is supplemented by pregnancy and postnatal content from Biamother’s expert team, tailored to the interest and needs of the Premier Global NASM clients, to help them achieve their goals.

“Working with Premier Global NASM is an exciting step forward for us and an important element in our mission to democratise best knowledge in health and wellness to all," said Kris Shuttleworth, director of Health and Human Performance at Salus Optima

"We look forward to strengthening our partnership and supporting their PTs with Biamother, our truly holistic approach to digital coaching."

Dan Rees, Managing Director at Premier Global NASM, adds: “Biamother will provide our personal trainers with a welcome opportunity to offer an elevated level of support to new and expectant mums. We already offer a six-week, self-paced, prenatal and postnatal education programme for personal trainers, so this new partnership will strengthen our provision in this area.

When personal trainers qualify with us, we encourage them to maintain a connection. This way we are able to continue to support their onward education and development journey. As part of this ongoing support, graduates also gain access to complementary products and services provided by our carefully selected portfolio of partners. The Biamother App will be a very welcome addition to this service.”

The Biamother app will be available free of charge to all graduates of Premier Global NASM’s Level 3 Award in Supporting Pre and Postnatal Clients with Exercise and Nutrition. Graduates of the Pre and Postnatal course will also be able to extend a discounted rate to the Biamother app to their clients.
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Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
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Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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COMPANY PROFILES
Core Health & Fitness

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands. [more...]
+ More profiles  
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+ More catalogues  

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Technogym - Mywellness App 5.0
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Find out more...
+ More videos  

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DIARY

 

22 Jan 2021

Spa Leadership Symposium

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02-04 Feb 2021

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Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS