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PRODUCT NEWS
Gym Group building pipeline of new openings for 2021 – membership demand remains 'strong' despite lockdowns
11 Nov 2020 . BY Tom Walker
The number of paying members is currently up by 2.4 per cent (at 588,000) on the July re-opening level (574,000) / The Gym Group
The business has traded profitably during the period and we are confident that our strong financial position will provide the platform to resume our growth path once we reopen
– Richard Darwin
The Gym Group will look to further grow its 183-strong portfolio across England, Scotland and Wales during 2021, as the demand for gym memberships has remained strong, despite the disruption caused by COVID-19.

In a trading update, the budget operator said it "continues to see an opportunity to access attractive potential new sites" and is building a pipeline for new openings in 2021.

It has already had leases exchanged on four sites, with "several more under negotiation".

The company revealed that when it reopened its estate on 25 July 2020, it had 658,000 members. 574,000 of these were ongoing paying members – and the figure excludes members who had opted to freeze their membership without charge and students whose fixed term contracts had been extended to October/November 2020 due to the initial lockdown.

Following the reopening, the group saw membership grow up until the second half of September, when the emergence of a second wave of COVID-19 meant member levels started to decline with total membership on 31 October 2020 of 639,000.

Despite this, the number of paying members for the three-month period ongoing is up by 2.4 per cent (at 588,000), compared to the July re-opening level (574,000).

“In the three months since reopening The Gym Group has seen good levels of membership demand reinforcing the beneficial role that affordable fitness makes to physical and mental well-being," said Richard Darwin, The Gym Group CEO.

"Covid-secure measures are working very well across the sector enabling gyms to remain open even with regional Tier 3 restrictions, encouraging us that we should be able reopen quickly once the national lockdown is over.

"The business has traded profitably during the period and we are confident that our strong financial position, with very low levels of net debt and close to £70m of unused facilities, will provide the platform to resume our growth path once we reopen.”

In September, text here Darwin said the company has a cashflow break-even of 520k members on the current estate of 183 clubs.

Revealing the impact of the lockdown on its membership numbers for the first time, he said TGG went into lockdown with 891,000 members (at 29 February), and that this fell to 658,000 by 25 July, with a further 60,000 taking the option of a membership freeze.





Socially distanced equipment at a Gym Group club
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Jobs   News   Products   Magazine
PRODUCT NEWS
Gym Group building pipeline of new openings for 2021 – membership demand remains 'strong' despite lockdowns
11 Nov 2020 . BY Tom Walker
The number of paying members is currently up by 2.4 per cent (at 588,000) on the July re-opening level (574,000) / The Gym Group
The business has traded profitably during the period and we are confident that our strong financial position will provide the platform to resume our growth path once we reopen
– Richard Darwin
The Gym Group will look to further grow its 183-strong portfolio across England, Scotland and Wales during 2021, as the demand for gym memberships has remained strong, despite the disruption caused by COVID-19.

In a trading update, the budget operator said it "continues to see an opportunity to access attractive potential new sites" and is building a pipeline for new openings in 2021.

It has already had leases exchanged on four sites, with "several more under negotiation".

The company revealed that when it reopened its estate on 25 July 2020, it had 658,000 members. 574,000 of these were ongoing paying members – and the figure excludes members who had opted to freeze their membership without charge and students whose fixed term contracts had been extended to October/November 2020 due to the initial lockdown.

Following the reopening, the group saw membership grow up until the second half of September, when the emergence of a second wave of COVID-19 meant member levels started to decline with total membership on 31 October 2020 of 639,000.

Despite this, the number of paying members for the three-month period ongoing is up by 2.4 per cent (at 588,000), compared to the July re-opening level (574,000).

“In the three months since reopening The Gym Group has seen good levels of membership demand reinforcing the beneficial role that affordable fitness makes to physical and mental well-being," said Richard Darwin, The Gym Group CEO.

"Covid-secure measures are working very well across the sector enabling gyms to remain open even with regional Tier 3 restrictions, encouraging us that we should be able reopen quickly once the national lockdown is over.

"The business has traded profitably during the period and we are confident that our strong financial position, with very low levels of net debt and close to £70m of unused facilities, will provide the platform to resume our growth path once we reopen.”

In September, text here Darwin said the company has a cashflow break-even of 520k members on the current estate of 183 clubs.

Revealing the impact of the lockdown on its membership numbers for the first time, he said TGG went into lockdown with 891,000 members (at 29 February), and that this fell to 658,000 by 25 July, with a further 60,000 taking the option of a membership freeze.





Socially distanced equipment at a Gym Group club
PRODUCT NEWS
Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Ariston’s range of water heaters can reduce running costs for gyms
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower, due to fast reheat times and large storage capacities.
A runner’s life, by Dame Kelly Holmes
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Uscreen announces first to market Apple Watch Fitness Tracker
At Uscreen, we pride ourselves on being proactive innovators in the industry. We're continually doing our research and predicting where the industry is going so we can ensure the state-of-the-art technology to back you up in your video business.
Xn Leisure’s five-step process to increasing member retention
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a paying, engaged community – and keeping them there.
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Wexer

Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the power [more...]
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS