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PROMOTION
The Shredquarters partners with Physical Company to underpin expansion plans
11 Nov 2020
Located in Reading, UK, The Shredquarters was conceived in 2016 as a truly member-centric functional training gym
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.

Located in Reading, UK, The Shredquarters was conceived as a truly member-centric functional training gym in 2016.

Described by owner, Adam Waters, as “a big warehouse space with banging music”, the ethos is to keep things simple.

“Ours is a high-end offering without the high-end price tag. Our focus is on supporting members towards the results they want. Substance first, then style.”

Having made its mark in Reading, over recent months Waters has had significant interest from people wanting to take on a Shredquarters franchise.

The first opened in Twyford in late September, and Waters also revealed that there are plans for destinations in Plymouth, Bath and Brighton.

The perfect partner

Extensive research led Waters to partner with Physical Company for the Twyford club.

“The equipment is really good quality and priced well, plus we’re also able to get everything we need from one supplier – including flooring – where previously we were sourcing different things from different places.

“That makes Physical a great partner for our turnkey franchise package: good quality, affordable and a one-stop-shop.”

He continued: “Physical also helped us with the design, by producing 3D models. We knew exactly what we wanted, having created a unique look and feel at Reading, but of course, that needed to fit the available space at Twyford.

“Importantly, I chose to work with Physical because they’re nice people who deliver what they say they’re going to, when they say they’ll do it. I’m all about relationships, so Physical Company will be kitting out our franchises moving forward.”

Fuelling success

Waters added: “I believe the high level of interest in our franchise model comes down to the fact that it’s a great product – as good as anything out there – at an affordable price.

“By keeping it simple in terms of equipment and fit-out, the investment needed to build a Shredquarters club is very reasonable. We put franchisees directly in contact with Physical Company too, so they get the best possible price on equipment – no commission to us.

“Ultimately, we’re in it for the long haul. We don’t focus on making money upfront: we just want to make it affordable, get franchisees out there and make them successful.”

“It’s a pleasure to work with someone as passionate as Adam,” says Physical Company account manager, Paul Farrell.

“His genuine desire to help members and franchisees – his long-term view that his success will only come from their success – will, I’m sure, see The Shredquarters continue its rapid growth.”

Find out more at Physical Company’s website.

Physical kit list – The Shredquarters, Twyford

Flooring
  • – Freeweight tiles
  • – Custom turf track with shockpad underlay
  • – Plain blue turf with shockpad underlay


Equipment
  • – Pump sets
  • – Olympic bars and bumpers
  • – Exigo 3-station squat wall rig
  • – Exigo 6-punchbag wall rig
  • – Med balls
  • – Slam balls
  • – Vinyl kettlebells
  • – ZIVA Hex dumbbells
  • – Punchbags
  • – Reebok steps
  • – PBX bags
  • – TRX
  • – Battle ropes
  • – Storage racks
Physical Company Ltd
Address: The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK











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Jobs   News   Products   Magazine
PROMOTION
The Shredquarters partners with Physical Company to underpin expansion plans
11 Nov 2020
Located in Reading, UK, The Shredquarters was conceived in 2016 as a truly member-centric functional training gym
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.

Located in Reading, UK, The Shredquarters was conceived as a truly member-centric functional training gym in 2016.

Described by owner, Adam Waters, as “a big warehouse space with banging music”, the ethos is to keep things simple.

“Ours is a high-end offering without the high-end price tag. Our focus is on supporting members towards the results they want. Substance first, then style.”

Having made its mark in Reading, over recent months Waters has had significant interest from people wanting to take on a Shredquarters franchise.

The first opened in Twyford in late September, and Waters also revealed that there are plans for destinations in Plymouth, Bath and Brighton.

The perfect partner

Extensive research led Waters to partner with Physical Company for the Twyford club.

“The equipment is really good quality and priced well, plus we’re also able to get everything we need from one supplier – including flooring – where previously we were sourcing different things from different places.

“That makes Physical a great partner for our turnkey franchise package: good quality, affordable and a one-stop-shop.”

He continued: “Physical also helped us with the design, by producing 3D models. We knew exactly what we wanted, having created a unique look and feel at Reading, but of course, that needed to fit the available space at Twyford.

“Importantly, I chose to work with Physical because they’re nice people who deliver what they say they’re going to, when they say they’ll do it. I’m all about relationships, so Physical Company will be kitting out our franchises moving forward.”

Fuelling success

Waters added: “I believe the high level of interest in our franchise model comes down to the fact that it’s a great product – as good as anything out there – at an affordable price.

“By keeping it simple in terms of equipment and fit-out, the investment needed to build a Shredquarters club is very reasonable. We put franchisees directly in contact with Physical Company too, so they get the best possible price on equipment – no commission to us.

“Ultimately, we’re in it for the long haul. We don’t focus on making money upfront: we just want to make it affordable, get franchisees out there and make them successful.”

“It’s a pleasure to work with someone as passionate as Adam,” says Physical Company account manager, Paul Farrell.

“His genuine desire to help members and franchisees – his long-term view that his success will only come from their success – will, I’m sure, see The Shredquarters continue its rapid growth.”

Find out more at Physical Company’s website.

Physical kit list – The Shredquarters, Twyford

Flooring
  • – Freeweight tiles
  • – Custom turf track with shockpad underlay
  • – Plain blue turf with shockpad underlay


Equipment
  • – Pump sets
  • – Olympic bars and bumpers
  • – Exigo 3-station squat wall rig
  • – Exigo 6-punchbag wall rig
  • – Med balls
  • – Slam balls
  • – Vinyl kettlebells
  • – ZIVA Hex dumbbells
  • – Punchbags
  • – Reebok steps
  • – PBX bags
  • – TRX
  • – Battle ropes
  • – Storage racks
Physical Company Ltd
Address: The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK











PRODUCT NEWS
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Core unveils Nautilus fit-out at the largest gym in South-West UK
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership with BodyWorld Plymouth, a newly named Nautilus Trusted Strength Centre.
+ More products   
 
COMPANY PROFILES
Jordan Fitness

Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that cus [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS