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PROMOTION
Converting members in January has never been so simple with Volution’s new Lead Generation tool
12 Nov 2020
By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from
Photo: Volution
With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Volution





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Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
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Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
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Dr Paul Bedford announces Retention Convention will go virtual for 2020
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Jobs   News   Products   Magazine
PROMOTION
Converting members in January has never been so simple with Volution’s new Lead Generation tool
12 Nov 2020
By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from
Photo: Volution
With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value
– Andy Hall
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Volution





PRODUCT NEWS
Copper clothing can keep staff and members safe
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to cleaners – with copper-infused masks and gloves from medtech company, Copper Clothing.
Playfinder launches Bookteq to increase revenue for independent facility operators
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Core unveils Nautilus fit-out at the largest gym in South-West UK
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership with BodyWorld Plymouth, a newly named Nautilus Trusted Strength Centre.
+ More products   
 
COMPANY PROFILES
Hedgehog Concept Ltd

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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