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PRODUCT NEWS
Gympass sees success after pivoting to digital
05 Oct 2020 . BY
Gympass' digital transformation kicked off the launch of four key services
Photo: Gympass
When Coronavirus forced the lockdown of gyms around the country, as a company we had to pivot in order to operate effectively
– Eamon Lloyd
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.

Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to ‘zero’ on the day that office doors shut.

Prior to lockdown, the Gympass model comprised giving access to employee members to over 2,200 fitness facilities across the UK.

When gyms closed and their members were left high and dry, Gympass tackled the challenge head-on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

This digital transformation saw the launch of four key services:

– Gympass Plus – a service offering its 2,200 operator partners access to more than 500 workouts from 18 content providers – including Zumba, Gaiam and Wexer

– Gympass Wellness – an exclusive collection of major wellness apps including Moneyed, FIIT, and Wellness Coach

– Live classes – the solution allows fitness operators to schedule live classes for Gympass members, with the operator receiving payment for every person who signs up and takes part. Operators which have already signed up include: F45, Bannatyne Group and 3D Leisure, as well as London-based boutiques, Victus Soul and Rowbots

– Personal Training – a new service to support PTs who have had to transition to a digital offering. Gympass clients in the UK can now get up to eight online PT sessions a month as part of their membership

All four services have gone down a storm with Gympass users and its operator partners.

More than 1,500 PTs have signed up to its new services and 78 per cent have already received bookings. Globally since launching the service, 30,000 PT sessions have been completed.

Gympass has also seen fantastic uptake from employer partners as organisations are crying out for at-home solutions to look after employee wellbeing, with 40 new contracts signed since the beginning of the pandemic including Bupa in the UK.

In Q2 alone, Gympass saw users complete over 1.4mn hours of wellness activities virtually.

“When Coronavirus forced the lockdown of gyms around the country, as a company we had to pivot in order to operate effectively,” said Eamon Lloyd, senior director – head of partnerships for UK&IE at Gympass.

“We realised quickly how imperative it was to support our operator partners as best we could during this difficult time of transition by helping them get online and driving demand.

“With virtual here for the long haul, we’re constantly considering ways to enhance our platform and offering to best serve our partners and users in this current reality and beyond.”




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Jobs   News   Products   Magazine
PRODUCT NEWS
Gympass sees success after pivoting to digital
05 Oct 2020 . BY
Gympass' digital transformation kicked off the launch of four key services
Photo: Gympass
When Coronavirus forced the lockdown of gyms around the country, as a company we had to pivot in order to operate effectively
– Eamon Lloyd
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.

Among them was Gympass – the world’s largest corporate wellness platform – whose business model moved to ‘zero’ on the day that office doors shut.

Prior to lockdown, the Gympass model comprised giving access to employee members to over 2,200 fitness facilities across the UK.

When gyms closed and their members were left high and dry, Gympass tackled the challenge head-on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely.

This digital transformation saw the launch of four key services:

– Gympass Plus – a service offering its 2,200 operator partners access to more than 500 workouts from 18 content providers – including Zumba, Gaiam and Wexer

– Gympass Wellness – an exclusive collection of major wellness apps including Moneyed, FIIT, and Wellness Coach

– Live classes – the solution allows fitness operators to schedule live classes for Gympass members, with the operator receiving payment for every person who signs up and takes part. Operators which have already signed up include: F45, Bannatyne Group and 3D Leisure, as well as London-based boutiques, Victus Soul and Rowbots

– Personal Training – a new service to support PTs who have had to transition to a digital offering. Gympass clients in the UK can now get up to eight online PT sessions a month as part of their membership

All four services have gone down a storm with Gympass users and its operator partners.

More than 1,500 PTs have signed up to its new services and 78 per cent have already received bookings. Globally since launching the service, 30,000 PT sessions have been completed.

Gympass has also seen fantastic uptake from employer partners as organisations are crying out for at-home solutions to look after employee wellbeing, with 40 new contracts signed since the beginning of the pandemic including Bupa in the UK.

In Q2 alone, Gympass saw users complete over 1.4mn hours of wellness activities virtually.

“When Coronavirus forced the lockdown of gyms around the country, as a company we had to pivot in order to operate effectively,” said Eamon Lloyd, senior director – head of partnerships for UK&IE at Gympass.

“We realised quickly how imperative it was to support our operator partners as best we could during this difficult time of transition by helping them get online and driving demand.

“With virtual here for the long haul, we’re constantly considering ways to enhance our platform and offering to best serve our partners and users in this current reality and beyond.”




PRODUCT NEWS
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In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Core unveils Nautilus fit-out at the largest gym in South-West UK
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership with BodyWorld Plymouth, a newly named Nautilus Trusted Strength Centre.
Core Health & Fitness collaborates with Olympic champion, Dame Kelly Holmes
Core Health & Fitness has announced a collaboration with double Olympic Gold medal winner, Dame Kelly Holmes.
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COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software is a privately-owned UK-based company. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

23-25 Nov 2020

Scotland Reconnect 2020

Virtual Event,
24-25 Nov 2020

Spa Life International (UK)

Virtual Event,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS