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Life Fitness introduces new Axiom Series of strength equipment
23 Sep 2020 . BY Tom Walker
The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines
Photo: Life Fitness
Life Fitness has launched a new line of strength equipment targeting the commercial market.

The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley and 12 benches and racks.

With a focus on biomechanics and a modern design – such as low-profile towers that allow for clear sight lines across the gym floor – Axiom has been created mainly for health clubs and hospitality operators.

Designed to be user-friendly and approachable to all exercisers, each selectorised unit includes graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion.

QR codes are also scannable via a smartphone to show a video of how to use each machine.

Axiom Series utilises weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone.

Operators can also choose between a rear shroud only or full shroud solution, depending on the design of their facility.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.

"The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”
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Jobs   News   Products   Magazine
PRODUCT NEWS
Life Fitness introduces new Axiom Series of strength equipment
23 Sep 2020 . BY Tom Walker
The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines
Photo: Life Fitness
Life Fitness has launched a new line of strength equipment targeting the commercial market.

The Axiom Series features 10 single-exercise and eight dual-exercise selectorised machines, a dual adjustable pulley and 12 benches and racks.

With a focus on biomechanics and a modern design – such as low-profile towers that allow for clear sight lines across the gym floor – Axiom has been created mainly for health clubs and hospitality operators.

Designed to be user-friendly and approachable to all exercisers, each selectorised unit includes graphic placards to help exercisers learn what muscle groups they are training and proper exercise motion.

QR codes are also scannable via a smartphone to show a video of how to use each machine.

Axiom Series utilises weight stacks, guide rods, pulleys and cables, in addition to a standard accessory tray on top of each tower to store a water bottle, towel or mobile phone.

Operators can also choose between a rear shroud only or full shroud solution, depending on the design of their facility.

“We’ve listened to feedback from our customers and we’re excited for them to experience the full breadth and versatility of this line," said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness.

"The Axiom lineup features a fresh, inviting design with upgraded biomechanics and is the perfect solution to upgrade the look and strength training experience of any facility.”
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Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
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As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
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Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
+ More products   
 
COMPANY PROFILES
Octane Fitness

Committed to exceptional performance, long-lasting partnerships and superior service, Octane bold [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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