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Body Fit Training and F45 locked in legal battle over patents
28 Sep 2020 . BY Tom Walker
F45 has patented the way it uses a central computer system to help run its franchised sites – but BFT is now challenging the patents
Photo: F45 Training
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.

In August, Body Fit Training (BFT) filed a lawsuit in the US District Court in California against F45 Training in an attempt to invalidate two of its existing patents.

In retaliation, F45 has now began legal proceedings in the state of Delaware, declaring that BFT infringes one of its patents.

The lawsuits between the two Australia-based companies are part of an ongoing global dispute over business strategies and the use of technology.

It began in late 2019, when F45 filed a lawsuit in the Australian Federal Court against BFT over an alleged patent infringement, aiming to protect the way it manages its franchises through a central computer system.

Following the latest round of legal proceedings, BFT's joint CEOs Cameron Falloon and Richard Burnet issued a strongly-worded statement, saying that: “The US lawsuit we filed is part of BFT’s global strategy to defeat F45’s improper efforts to assert invalid patents to try and hinder our ability, and the ability of our franchisees, to advance what we believe to be a superior business model and approach to fitness training."

They added: "We believe we have the upper hand in similar litigation in Australia. As a result, we are confident that, whether the US litigation moves forward in California or Delaware, we will ultimately prevail in both the courts and in the global marketplace.

"We see the United States as an important next step in our global expansion and even though we are a much smaller company, we do not intend to let F45 or any competitor push us out of the marketplace."

Launched in 2018, BFT has sold 150 franchises across Australia, New Zealand, Singapore and the US.

F45 Training has a presence in more than 50 countries with more than 1,900 franchises sold.

In June, F45 revealed plans to take the company public and list on the US market NASDAQ.

The listing is planned to take place through a merger with special purpose acquisition company Crescent Acquisition Corp, with initial estimates valuing F45 at around US$845m.

Speaking at the time the plans to go public were announced, F45 CEO Adam Gilchrist said: "F45’s mission is to improve people’s lives and wellbeing, and the company was founded to make unique, effective and high-quality training accessible to everyone, while empowering franchisees to run successful businesses.

“As a public company, I am confident that we will be able to accelerate our mission, while creating value for our shareholders.

"We look forward to continuing to disrupt our industry and to inspire even more people to achieve their health and fitness goals through F45’s innovative workouts combined with our nutrition programme.”
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Jobs   News   Products   Magazine
PRODUCT NEWS
Body Fit Training and F45 locked in legal battle over patents
28 Sep 2020 . BY Tom Walker
F45 has patented the way it uses a central computer system to help run its franchised sites – but BFT is now challenging the patents
Photo: F45 Training
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.

In August, Body Fit Training (BFT) filed a lawsuit in the US District Court in California against F45 Training in an attempt to invalidate two of its existing patents.

In retaliation, F45 has now began legal proceedings in the state of Delaware, declaring that BFT infringes one of its patents.

The lawsuits between the two Australia-based companies are part of an ongoing global dispute over business strategies and the use of technology.

It began in late 2019, when F45 filed a lawsuit in the Australian Federal Court against BFT over an alleged patent infringement, aiming to protect the way it manages its franchises through a central computer system.

Following the latest round of legal proceedings, BFT's joint CEOs Cameron Falloon and Richard Burnet issued a strongly-worded statement, saying that: “The US lawsuit we filed is part of BFT’s global strategy to defeat F45’s improper efforts to assert invalid patents to try and hinder our ability, and the ability of our franchisees, to advance what we believe to be a superior business model and approach to fitness training."

They added: "We believe we have the upper hand in similar litigation in Australia. As a result, we are confident that, whether the US litigation moves forward in California or Delaware, we will ultimately prevail in both the courts and in the global marketplace.

"We see the United States as an important next step in our global expansion and even though we are a much smaller company, we do not intend to let F45 or any competitor push us out of the marketplace."

Launched in 2018, BFT has sold 150 franchises across Australia, New Zealand, Singapore and the US.

F45 Training has a presence in more than 50 countries with more than 1,900 franchises sold.

In June, F45 revealed plans to take the company public and list on the US market NASDAQ.

The listing is planned to take place through a merger with special purpose acquisition company Crescent Acquisition Corp, with initial estimates valuing F45 at around US$845m.

Speaking at the time the plans to go public were announced, F45 CEO Adam Gilchrist said: "F45’s mission is to improve people’s lives and wellbeing, and the company was founded to make unique, effective and high-quality training accessible to everyone, while empowering franchisees to run successful businesses.

“As a public company, I am confident that we will be able to accelerate our mission, while creating value for our shareholders.

"We look forward to continuing to disrupt our industry and to inspire even more people to achieve their health and fitness goals through F45’s innovative workouts combined with our nutrition programme.”
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Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
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Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
The Shredquarters partners with Physical Company partners to underpin expansion plans
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support its rapid growth.
Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Club Industry and Sibec unveil Future of Fitness virtual event to help reinvent the fitness industry
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating to the fitness industry’s future.
Core unveils Nautilus fit-out at the largest gym in South-West UK
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership with BodyWorld Plymouth, a newly named Nautilus Trusted Strength Centre.
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Bungee Super Fly

[more...]
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FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
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DIARY

 

23-25 Nov 2020

Scotland Reconnect 2020

Virtual Event,
24-25 Nov 2020

Spa Life International (UK)

Virtual Event,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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