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PROMOTION
Volution explains how to drive the lifetime value of members through virtual engagement
07 Sep 2020
The new playbook features advice about virtual engagement, mastering the ‘hybrid’ model and setting up your own virtual hub
Photo: Volution
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook
Volution
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Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
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17-23 Oct 2020

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19-21 Oct 2020

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+ More diary  
 
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Jobs   News   Products   Magazine
PROMOTION
Volution explains how to drive the lifetime value of members through virtual engagement
07 Sep 2020
The new playbook features advice about virtual engagement, mastering the ‘hybrid’ model and setting up your own virtual hub
Photo: Volution
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook
Volution
PRODUCT NEWS
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Myzone kicks off #WorkOutToHelpOut campaign
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched the Work Out To Help Out campaign.
+ More products   
 
COMPANY PROFILES
Myzone Group Ltd

For Health Club Operators, we provide a member engagement system that enhances the fitness experie [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
19-21 Oct 2020

Beautyworld Japan West

INTEX Osaka, Osaka, Japan
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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PRINT SUBSCRIPTIONS
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