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Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown
30 Jul 2020 . BY Tom Walker
Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand
Photo: Everyone Active/Action Group
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”
The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020
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Jobs   News   Products   Magazine
PRODUCT NEWS
Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown
30 Jul 2020 . BY Tom Walker
Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand
Photo: Everyone Active/Action Group
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”
The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020
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There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost their immune systems.
Bryte develops AI smart-bed to improve and optimise restorative sleep
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for Bryte, the true catalyst to in-room wellness is through improving restorative sleep.
The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
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EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
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As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
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Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench se [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Improve your training experience. All your data in a single app. Find out more...
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DIRECTORY
+ More directory  
DIARY

 

03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
04-06 Aug 2020

15th Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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