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PRODUCT NEWS
Government reveals new obesity strategy – but where's the bit about gyms?
27 Jul 2020 . BY Tom Walker
The only item that refers to exercise is the pledge to give greater incentives for GPs to tackling excess weight – including the use of exercise referrals
Photo: Shutterstock.com/Motortion Films
We are calling on central Government to take a more joined-up approach and to link its new obesity strategy with public leisure facilities
– Mark Sesnan
Bans on meal deals, stricter rules on food advertising and printing calorie contents on menus are among the measures introduced in the government's new anti-obesity strategy – but there is little mentioning of gyms or exercise.

Prime Minister Boris Johnson revealed the new strategy – called Tackling obesity: empowering adults and children to live healthier lives – today (27 July).

All of the strategy's headline-grabbing measures are to do with making diets healthier – and include a ban on junk food adverts before 9pm, a review of the current traffic light labelling on food and consultation on whether to stop fast food adverts online altogether.

While there is no doubt that the measures, if implemented, will result in a radical change to the way food is marketed and advertised, the lack of detailed policy items relating to exercise and physical activity has been called "disappointing" and "counterintuitive" by some in the active leisure industry.

The only item that refers to exercise in a somewhat vague way is the pledge to give greater incentives for GPs to tackling excess weight – including the use of exercise referrals.

"Many GPs around the country can already refer people living with obesity to weight management services," the strategy reads.

"We will encourage local authorities to expand their provision and where these services are not available doctors can guide people to the free NHS 12-week plan, which we will develop and enhance over time drawing on new insights about what works."

In its response to the strategy, industry body ukactive called on the government to rethink its plans and to ensure physical activity has an "equal footing" with diet.

"We believe that this complex issue requires a cross-party, multi-agency strategy to be successful, extending far beyond the framework announced today," said ukactive CEO Huw Edwards.

"This strategy must place diet, mental health and physical activity on equal footing, backed by real investment, changes in taxation and regulatory reform for the physical activity sector that will help people to be more active.

"The are many facets of physical, mental, emotional, and social health that cannot be addressed through diet alone.

"Physical activity has a central role to play in obesity and weight management, as well as the overall improvement of health, happiness, quality of life, and economic prosperity.

"The Government has the opportunity, working with its agencies and the sector, to bring plans together in the coming weeks that harness the value of physical activity.

"We believe these plans should contain, as a minimum, four components.

"First, a new model to open school sport facilities as community hubs, during out-of-school times, for children and families. All main political parties should commit to taking this model to national scale as soon as possible, reaching more than 6,500 school facilities by 2022.

"Second, we feel that VAT relief and the continuation of the business rate holiday would help stimulate and revitalise our high streets and towns. In March, the chancellor announced a business rates holiday for the leisure sector for the rest of the financial year, and this measure should be extended beyond March 2021.

"A Workout from Work scheme, extending the Cycle to Work, should also be introduced, offering a wider array of opportunities and equipment, including fitness trackers and gym memberships. This would bring £240m in savings for the Treasury, through reduced NHS costs, improved workplace productivity, and reduced premature mortality.

"Lastly, we need to establish a more ambitious frontline preventative health system in which GPs can confidently use social prescribing services to offer patients physical activity to aid recovery and health in patients undergoing prehab, rehab or managing long-term health conditions."

Speaking to HCM, Mark Sesnan, CEO of leisure operator GLL questioned the lack of a joined-up approach, which would directly involve leisure facilities.

"While I welcome the launch of the Government’s obesity strategy, it seems counter-intuitive, when community leisure centres, gyms and pools across the UK are facing the biggest crisis in their history.

“The sector needs urgent financial support, similar to the package offered to the arts, to ensure that we don’t lose these crucial community facilities, which should be central to the fight against obesity.

“Many may never reopen following the four-month lockdown as they are unable to recoup the losses incurred.

"This will leave local communities with nowhere to exercise in a safe and supervised environment, particularly in the winter months when it’s dark & cold outside.

“Of course it will be the poorest in society who will lose out the most. Because they don’t have the financial resources to pay for an expensive private gym or personal trainer. Yet all research points to a clear connection between poverty and obesity.

“We are calling on central Government to take a more joined up approach and to link its new obesity strategy with public leisure facilities.

"They are already at the heart of the community, offer a range of ways to keep physically active and have qualified fitness experts onsite.

“There really is no need to reinvent the wheel. Using the facilities and expertise that is already in place is a no brainer; it’ll be more effective, easier to implement and cheaper in the long run.”
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03-05 Aug 2020

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Jobs   News   Products   Magazine
PRODUCT NEWS
Government reveals new obesity strategy – but where's the bit about gyms?
27 Jul 2020 . BY Tom Walker
The only item that refers to exercise is the pledge to give greater incentives for GPs to tackling excess weight – including the use of exercise referrals
Photo: Shutterstock.com/Motortion Films
We are calling on central Government to take a more joined-up approach and to link its new obesity strategy with public leisure facilities
– Mark Sesnan
Bans on meal deals, stricter rules on food advertising and printing calorie contents on menus are among the measures introduced in the government's new anti-obesity strategy – but there is little mentioning of gyms or exercise.

Prime Minister Boris Johnson revealed the new strategy – called Tackling obesity: empowering adults and children to live healthier lives – today (27 July).

All of the strategy's headline-grabbing measures are to do with making diets healthier – and include a ban on junk food adverts before 9pm, a review of the current traffic light labelling on food and consultation on whether to stop fast food adverts online altogether.

While there is no doubt that the measures, if implemented, will result in a radical change to the way food is marketed and advertised, the lack of detailed policy items relating to exercise and physical activity has been called "disappointing" and "counterintuitive" by some in the active leisure industry.

The only item that refers to exercise in a somewhat vague way is the pledge to give greater incentives for GPs to tackling excess weight – including the use of exercise referrals.

"Many GPs around the country can already refer people living with obesity to weight management services," the strategy reads.

"We will encourage local authorities to expand their provision and where these services are not available doctors can guide people to the free NHS 12-week plan, which we will develop and enhance over time drawing on new insights about what works."

In its response to the strategy, industry body ukactive called on the government to rethink its plans and to ensure physical activity has an "equal footing" with diet.

"We believe that this complex issue requires a cross-party, multi-agency strategy to be successful, extending far beyond the framework announced today," said ukactive CEO Huw Edwards.

"This strategy must place diet, mental health and physical activity on equal footing, backed by real investment, changes in taxation and regulatory reform for the physical activity sector that will help people to be more active.

"The are many facets of physical, mental, emotional, and social health that cannot be addressed through diet alone.

"Physical activity has a central role to play in obesity and weight management, as well as the overall improvement of health, happiness, quality of life, and economic prosperity.

"The Government has the opportunity, working with its agencies and the sector, to bring plans together in the coming weeks that harness the value of physical activity.

"We believe these plans should contain, as a minimum, four components.

"First, a new model to open school sport facilities as community hubs, during out-of-school times, for children and families. All main political parties should commit to taking this model to national scale as soon as possible, reaching more than 6,500 school facilities by 2022.

"Second, we feel that VAT relief and the continuation of the business rate holiday would help stimulate and revitalise our high streets and towns. In March, the chancellor announced a business rates holiday for the leisure sector for the rest of the financial year, and this measure should be extended beyond March 2021.

"A Workout from Work scheme, extending the Cycle to Work, should also be introduced, offering a wider array of opportunities and equipment, including fitness trackers and gym memberships. This would bring £240m in savings for the Treasury, through reduced NHS costs, improved workplace productivity, and reduced premature mortality.

"Lastly, we need to establish a more ambitious frontline preventative health system in which GPs can confidently use social prescribing services to offer patients physical activity to aid recovery and health in patients undergoing prehab, rehab or managing long-term health conditions."

Speaking to HCM, Mark Sesnan, CEO of leisure operator GLL questioned the lack of a joined-up approach, which would directly involve leisure facilities.

"While I welcome the launch of the Government’s obesity strategy, it seems counter-intuitive, when community leisure centres, gyms and pools across the UK are facing the biggest crisis in their history.

“The sector needs urgent financial support, similar to the package offered to the arts, to ensure that we don’t lose these crucial community facilities, which should be central to the fight against obesity.

“Many may never reopen following the four-month lockdown as they are unable to recoup the losses incurred.

"This will leave local communities with nowhere to exercise in a safe and supervised environment, particularly in the winter months when it’s dark & cold outside.

“Of course it will be the poorest in society who will lose out the most. Because they don’t have the financial resources to pay for an expensive private gym or personal trainer. Yet all research points to a clear connection between poverty and obesity.

“We are calling on central Government to take a more joined up approach and to link its new obesity strategy with public leisure facilities.

"They are already at the heart of the community, offer a range of ways to keep physically active and have qualified fitness experts onsite.

“There really is no need to reinvent the wheel. Using the facilities and expertise that is already in place is a no brainer; it’ll be more effective, easier to implement and cheaper in the long run.”
PRODUCT NEWS
New Halotherapy Solutions device delivers salt therapy in treatment rooms
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost their immune systems.
Bryte develops AI smart-bed to improve and optimise restorative sleep
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for Bryte, the true catalyst to in-room wellness is through improving restorative sleep.
The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
+ More products   
 
COMPANY PROFILES
Technogym

Technogym provides a complete range of best-in-class cardiovascular, strength and functional equip [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
04-06 Aug 2020

15th Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS