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PRODUCT NEWS
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign
Photo: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
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Jobs   News   Products   Magazine
PRODUCT NEWS
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign
Photo: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
PRODUCT NEWS
New Halotherapy Solutions device delivers salt therapy in treatment rooms
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve their respiratory health and boost their immune systems.
Bryte develops AI smart-bed to improve and optimise restorative sleep
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in every guest room – for Bryte, the true catalyst to in-room wellness is through improving restorative sleep.
The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
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As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
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COMPANY PROFILES
Physical Company Ltd

Physical Company supply over 1,900 product lines including some of the most pioneering pieces of k [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
04-06 Aug 2020

15th Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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