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Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups
Photo: OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.





OYO will also look to market the kit to gyms and studios as a group exercise aid



The OYO Nova Gym
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Jobs   News   Products   Magazine
PRODUCT NEWS
Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups
Photo: OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.





OYO will also look to market the kit to gyms and studios as a group exercise aid



The OYO Nova Gym
PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Precor launches online resources to help operators keep members engaged in the wake of coronavirus lockdowns
Precor has developed a set of resources for gym operators, designed to keep members engaged throughout the lockdown periods caused by the COVID-19 pandemic.
+ More products   
 
COMPANY PROFILES
Physical Company Ltd

Physical Company supply over 1,900 product lines including some of the most pioneering pieces of k [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-05 Jun 2020

MIPIM

Palais des Festivals, Cannes, France
04 Jun 2020

SAPCA Annual Golf Day

Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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