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Freemotion Fitness receives $200m investment to grow iFit platform
27 Mar 2020 . BY Lauren Heath-Jones
iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."
PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
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16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

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Raffles City Convention Centre, Singapore
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Jobs   News   Products   Magazine
PRODUCT NEWS
Freemotion Fitness receives $200m investment to grow iFit platform
27 Mar 2020 . BY Lauren Heath-Jones
iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth US$200m (£164m, €181m), from Pamplona Capital Management that will enable its parent company, Icon Health & Fitness, to accelerate the platform's growth.

"This growth capital will allow Freemotion customers to offer their members iFit, the best connected fitness and workout experience through our content-driven equipment," said Dan Toigo, senior VP and MD of Freemotion.

"It puts Freemotion in a unique position to help operators connect their fitness ecosystems by joining the dots between gym and home - subsequently enhancing member attraction, retention and revenue."

Billed as the 'ultimate solution to engage, motivate and inspire', iFit combines digital instructor-led content with intuitive technology that auto-adjusts to the user's needs.

Designed to offer an immersive workout experience, iFit offers an expansive library of digital workouts led by a comprehensive cast of more than 100 trainers, including Olympic athletes and celebrity trainers.

Users simply choose a workout and then, once streaming is underway, iFit's smart technology automatically adjusts the speed, incline, decline and resistance of the machine to mirror the on-screen training, allowing users to focus on and get the most out of their workouts.

"Our iFit powered machines are unlike anything else available on the market," added Toigo.

"A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience."
PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
+ More products   
 
COMPANY PROFILES
Legend Club Management Systems (UK) Ltd

Legend’s ultra-reliable cloud-based management software provides our customers a competitive edge. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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