POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
Dutch boutique brand Switch The Gym launches – has ambitious growth plans
06 Feb 2020 . BY Tom Walker....
Switch The Gym offers a timetable of HIIT group workouts in a boutique setting at an affordable pricepoint
Photo: Switch The Gym
Switch offers group training with the attention and expertise of personal training, but without the expense
– Terry Labee
Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.

A third studio is already in the works and is due to open during Q1 2020.

Founded by Terry Labee, Switch The Gym offers a timetable of HIIT group workouts at an affordable price point.

Labee spent a decade as a personal trainer before launching the company, with the aim of "bringing the benefits of PT to those who couldn’t afford one to one training".

“Switch is for everyone who wants to achieve results," Labee said.

"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense.

Data and technology sit at the heart of the concept, which includes LED lighting and surround sound.

Labee has worked in partnership with Myzone to develop a bespoke Switch app, which utilises the heart rate tracking technology to motivate participants during their sessions.

During workouts, all members wear a Myzone belt, which sends real-time data to the app – as well as the traditional Myzone screens inside the studio.

“Data is only useful if it is user-friendly and easily understood, which is why we have developed the Switch app using Myzone’s algorithms and data," Labee added.

"The big advantage of heart rate training at Switch is that it makes all members equal because everyone trains at the same intensity regardless of their level of fitness.

“It means everyone can train together, whether they are beginner or advanced, young or old. This creates a great atmosphere in the studio and keeps members motivated during the classes.”

The third Switch The Gym studio is set to open in the city of Tilburg.

Labee has already revealed plans to expand the brand internationally into Germany and Belgium.

Jonathan Monks, director, EMEA at Myzone, added: “We’ve enjoyed working with Terry and the talented team at Switch to help them take the first steps in realising their huge ambition, and we look forward to a successful partnership as both of our brands grow across Europe."
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
+ More products  
LATEST JOBS
Personal Trainer / Fitness Trainer
The Gym Group
Salary: 100% of your PT earnings
Job location: Catford, London, UK
Personal Trainer / Fitness Trainer
The Gym Group
Salary: 100% of your PT earnings
Job location: Wood Green, London, UK
Personal Trainer
PureGym
Salary: 100% of your PT earnings
Job location: East India Dock Road, London, UK
Personal Trainer
PureGym
Salary: 100% of your PT earnings
Job location: Belfast St Anne's Square , United Kingdom
Fitness Motivator / Personal Trainer
Everyone Active
Salary: Competitive
Job location: Southampton, UK
Personal Trainer
Everyone Active
Salary: Competitive Rates
Job location: Southampton, UK
+ More jobs  

COMPANY PROFILES
TRX Training UK

Whether beginning a fitness journey or pushing towards your summit, TRX Training helps you to move [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
PRODUCT NEWS
Dutch boutique brand Switch The Gym launches – has ambitious growth plans
06 Feb 2020 . BY Tom Walker....
Switch The Gym offers a timetable of HIIT group workouts in a boutique setting at an affordable pricepoint
Photo: Switch The Gym
Switch offers group training with the attention and expertise of personal training, but without the expense
– Terry Labee
Dutch boutique fitness brand Switch The Gym has launched its second studio in Eindhoven, The Netherlands, just three months after opening its first site in the town of Veldhoven.

A third studio is already in the works and is due to open during Q1 2020.

Founded by Terry Labee, Switch The Gym offers a timetable of HIIT group workouts at an affordable price point.

Labee spent a decade as a personal trainer before launching the company, with the aim of "bringing the benefits of PT to those who couldn’t afford one to one training".

“Switch is for everyone who wants to achieve results," Labee said.

"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense.

Data and technology sit at the heart of the concept, which includes LED lighting and surround sound.

Labee has worked in partnership with Myzone to develop a bespoke Switch app, which utilises the heart rate tracking technology to motivate participants during their sessions.

During workouts, all members wear a Myzone belt, which sends real-time data to the app – as well as the traditional Myzone screens inside the studio.

“Data is only useful if it is user-friendly and easily understood, which is why we have developed the Switch app using Myzone’s algorithms and data," Labee added.

"The big advantage of heart rate training at Switch is that it makes all members equal because everyone trains at the same intensity regardless of their level of fitness.

“It means everyone can train together, whether they are beginner or advanced, young or old. This creates a great atmosphere in the studio and keeps members motivated during the classes.”

The third Switch The Gym studio is set to open in the city of Tilburg.

Labee has already revealed plans to expand the brand internationally into Germany and Belgium.

Jonathan Monks, director, EMEA at Myzone, added: “We’ve enjoyed working with Terry and the talented team at Switch to help them take the first steps in realising their huge ambition, and we look forward to a successful partnership as both of our brands grow across Europe."
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
+ More products   
 
COMPANY PROFILES
TRX Training UK

Whether beginning a fitness journey or pushing towards your summit, TRX Training helps you to move [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS