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Independent report on fitness aggregation to be launched in February
31 Jan 2020 . BY Tom Walker....
Topics covered in the report relate to the substitution of members and intervention with potential customers
Photo: Hussle
A white paper charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.

The Aggregation in Fitness report, published in collaboration between Fusion Analytics and online fitness marketplace Hussle, aims to provide fitness operators with increased data to support the wider industry debate on the topic.

Aggregation continues to stir up debate and much of the industry remains undecided over its merits.

One of the most often cited reasons for this is the perceived lack of data available for operators to make an informed decision on.

To assist with this, Hussle has now opened its books to an independent data consultant, Fusion Analytics, to address key questions through data.

Specific topics and questions covered in the report relate to the substitution of members, intervention with potential customers, and incrementality to the value of the overall fitness industry.

Hussle's head of fitness partnerships, Jamie O’Keefe, said the data and the report will, for the first time, provide the information needed for a proper analysis of intermediary services.

"The data from this report paints a very different picture to the one that has been pushed, largely by budget operators, which does not resonate with the experiences of operators that successfully use ‘aggregation’ services to reach new customers," O'Keefe said.

Howard Thompson, director at Fusion Analytics, added: “The findings in the report demonstrate clear trends in this new and innovative approach to the fitness industry.

"They provide an overall net contribution of revenue and people – enabling both active gym members to use a wider range of facilities, often on top of what they currently use, and non-gym members to trial a range of facilities in different locations.”

Aggregation in Fitness will be published on 10 February 2020 and free copies can be pre-ordered online at: www.aggregationinfitness.com
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PRODUCT NEWS
Independent report on fitness aggregation to be launched in February
31 Jan 2020 . BY Tom Walker....
Topics covered in the report relate to the substitution of members and intervention with potential customers
Photo: Hussle
A white paper charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.

The Aggregation in Fitness report, published in collaboration between Fusion Analytics and online fitness marketplace Hussle, aims to provide fitness operators with increased data to support the wider industry debate on the topic.

Aggregation continues to stir up debate and much of the industry remains undecided over its merits.

One of the most often cited reasons for this is the perceived lack of data available for operators to make an informed decision on.

To assist with this, Hussle has now opened its books to an independent data consultant, Fusion Analytics, to address key questions through data.

Specific topics and questions covered in the report relate to the substitution of members, intervention with potential customers, and incrementality to the value of the overall fitness industry.

Hussle's head of fitness partnerships, Jamie O’Keefe, said the data and the report will, for the first time, provide the information needed for a proper analysis of intermediary services.

"The data from this report paints a very different picture to the one that has been pushed, largely by budget operators, which does not resonate with the experiences of operators that successfully use ‘aggregation’ services to reach new customers," O'Keefe said.

Howard Thompson, director at Fusion Analytics, added: “The findings in the report demonstrate clear trends in this new and innovative approach to the fitness industry.

"They provide an overall net contribution of revenue and people – enabling both active gym members to use a wider range of facilities, often on top of what they currently use, and non-gym members to trial a range of facilities in different locations.”

Aggregation in Fitness will be published on 10 February 2020 and free copies can be pre-ordered online at: www.aggregationinfitness.com
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fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
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Speedflex enters new partnership with Gateshead Council
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Life Fitness launches on-demand workout library for cardio equipment
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EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
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New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
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We are experts in successful studio operations, and our sole aim is on supporting our franchisees [more...]
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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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