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Jaguar Land Rover developing 'fitness seat' for its cars
24 Jan 2020 . BY Tom Walker....
The car manufacturer is developing what it calls the 'seat of the future'
Photo: Jaguar Land Rover
The wellbeing of our customers and employees is at the heart of all our technological research projects
– Steve Iley
Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.

The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.

The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.

The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.

The research is part of JLR strategy to improving customer wellbeing through technological innovation.

Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.

"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.

"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."
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Pulse to debut TRAKK app at FIBO
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
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Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
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Jobs   News   Products   Magazine
PRODUCT NEWS
Jaguar Land Rover developing 'fitness seat' for its cars
24 Jan 2020 . BY Tom Walker....
The car manufacturer is developing what it calls the 'seat of the future'
Photo: Jaguar Land Rover
The wellbeing of our customers and employees is at the heart of all our technological research projects
– Steve Iley
Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.

The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.

The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.

The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.

The research is part of JLR strategy to improving customer wellbeing through technological innovation.

Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.

"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.

"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."
PRODUCT NEWS
Wattbike and Intelligent Cycling partnership will create truly smart indoor cycling experiences
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience.
Pulse to debut TRAKK app at FIBO
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
+ More products   
 
COMPANY PROFILES
Premier Software Solutions Ltd

Premier Software is a privately-owned UK-based company. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
03-05 Mar 2020

The Professional Kitchen Show

ExCel, London, United Kingdom
+ More diary  
 


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