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Action PR's Speedflex studios integrate technology for small group workouts
22 Jan 2020 . BY Stu Robarts
A gold colour and lighting scheme was used to create a cutting edge design whilst retaining a warm and welcoming feel
Photo: Action PR
We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey
Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."




Machines are laid out around the perimeter of the room for easy circuit use during classes



Speedflex is a type of HIIT delivered using resistance exercise machines in small-group, trainer-led classes



Individuals of different training abilities can be in the same Speedflex classes



Speedflex machines automatically adjust their resistance levels to the ability of the user



Data collected is relayed to a large video-wall at one end of the studio



The video wall allows individuals to see information about their workouts, like heart-rate, effort and calories burnt
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Jobs   News   Products   Magazine
PRODUCT NEWS
Action PR's Speedflex studios integrate technology for small group workouts
22 Jan 2020 . BY Stu Robarts
A gold colour and lighting scheme was used to create a cutting edge design whilst retaining a warm and welcoming feel
Photo: Action PR
We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel.
– Cheryl Hersey
Action PR have created a new studio design for Everyone Active's Fortis Powered by Speedflex fitness brand that is focussed on inclusivity and integrates the workout technology into the space.

Speedflex is a type of high-intensity interval training (HIIT) delivered using resistance exercise machines in small-group, trainer-led classes.

Individuals of different training abilities can be in the same classes because Speedflex machines automatically adjust their resistance levels to the ability of the user – meaning the training concept is inherently inclusive.

Trainees' heart-rates are monitored during sessions and data is collected from the machines they are using.

With these factors in mind, Action PR sought to create a space for broad roll-out that would appeal to people across the demographic range, that would contribute to a motivational atmosphere and that would relay individuals' performance figures to them.

A compact studio provides enough space for small group classes without spreading individuals too far apart to the detriment of the class atmosphere.

The exercise machines and stations are laid out around the perimeter of the room for easy circuit use during classes.

Data collected is relayed to a large video-wall at one end of the studio so that individuals can see information about their workouts, like heart-rate, effort and calories burnt.

This feature provides a focus for both the trainer and the trainees, as individuals are pushed to achieve their best and can encourage others to do the same.

"The goal was to create a contemporary studio design but without going down the usual route of the dark-disco feel, popular with many boutique gyms," said Cheryl Hersey, Director at Action PR. "We needed to create a space which would appeal to everyone. We decided that a gold colour and lighting scheme, would allow us to create a cutting edge design whilst retaining a warm and welcoming feel."




Machines are laid out around the perimeter of the room for easy circuit use during classes



Speedflex is a type of HIIT delivered using resistance exercise machines in small-group, trainer-led classes



Individuals of different training abilities can be in the same Speedflex classes



Speedflex machines automatically adjust their resistance levels to the ability of the user



Data collected is relayed to a large video-wall at one end of the studio



The video wall allows individuals to see information about their workouts, like heart-rate, effort and calories burnt
PRODUCT NEWS
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
+ More products   
 
COMPANY PROFILES
Keiser UK Ltd

We relentlessly pursue solutions that push the limits of fitness science. Better science. Better [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
19-21 Oct 2020

Beautyworld Japan West

INTEX Osaka, Osaka, Japan
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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