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Noel Asmar on why sustainability is good for business
22 Jan 2020 . BY Lauren Heath-Jones
Noel Asmar has recently launched a collection of uniforms made from recycled plastic
Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.”

According to the UN Economic Commission for Europe, 85 per cent of textiles - 21 billion tonnes - are sent to landfill each year.

As a provider of luxury uniforms to the world’s top spas and hotels, Asmar recognises her company’s role in the environment, and has recently launched a collection of uniforms made from recycled plastic, which won the iSPA 2019 Innovate Award, as well as spearheaded Hospitality Lifecycle, a global recycling initiative that prevents uniforms and textiles from ending up in landfills.

But Asmar says this is just the start. She cites three reasons why we should all be eager to lead the way.

It’s profitable

When travelers are deciding where to stay, they’re including sustainability initiatives in their consideration set—particularly the younger guests. And it isn’t just customers; your next star employee might be drawn to your company based on your sustainability programs.

It’s a competitive edge

The world’s top companies have all adopted some type of Corporate Social Responsibility (CSR) report, recognizing that CSR isn’t just an ethical choice; it’s something their shareholders and customers demand, and it sets them apart from the competition.

Customers expect it

Patagonia CEO Rose Marcario agrees, telling Business Insider: “I think companies are realizing that their customers and employees expect them to take a stand."

"You can't live in the gray area anymore. There's too much at risk right now."

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PRODUCT NEWS
Noel Asmar on why sustainability is good for business
22 Jan 2020 . BY Lauren Heath-Jones
Noel Asmar has recently launched a collection of uniforms made from recycled plastic
Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.”

According to the UN Economic Commission for Europe, 85 per cent of textiles - 21 billion tonnes - are sent to landfill each year.

As a provider of luxury uniforms to the world’s top spas and hotels, Asmar recognises her company’s role in the environment, and has recently launched a collection of uniforms made from recycled plastic, which won the iSPA 2019 Innovate Award, as well as spearheaded Hospitality Lifecycle, a global recycling initiative that prevents uniforms and textiles from ending up in landfills.

But Asmar says this is just the start. She cites three reasons why we should all be eager to lead the way.

It’s profitable

When travelers are deciding where to stay, they’re including sustainability initiatives in their consideration set—particularly the younger guests. And it isn’t just customers; your next star employee might be drawn to your company based on your sustainability programs.

It’s a competitive edge

The world’s top companies have all adopted some type of Corporate Social Responsibility (CSR) report, recognizing that CSR isn’t just an ethical choice; it’s something their shareholders and customers demand, and it sets them apart from the competition.

Customers expect it

Patagonia CEO Rose Marcario agrees, telling Business Insider: “I think companies are realizing that their customers and employees expect them to take a stand."

"You can't live in the gray area anymore. There's too much at risk right now."

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Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
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Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Life Fitness introduces new Axiom Series of strength equipment
Life Fitness has launched a new line of strength equipment targeting the commercial market.
CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Core Health & Fitness announces Michel Somford as director of European sales
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
+ More products   
 
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
19-21 Oct 2020

Beautyworld Japan West

INTEX Osaka, Osaka, Japan
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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