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PRODUCT NEWS
MYXfitness becomes latest company to enter at-home fitness as market hots up
18 Nov 2019 . BY Tom Walker
MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet
Photo: MYXfitness
For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that
– Heberto Calves
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.

MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet, accompanied with a Polar OH1 heart rate monitor. The bike will be priced at US$1,199 (£926).

A MYX Plus package – which includes the bike and also three sets of SPRI dumbbells, a kettlebell, a resistance band, a GAIAM 24" foam roller and two mats – will be made available at US$1,499 (£1,157).

Bike owners can then tap into a digital platform which offers hundreds of classes, ranging from cycling, HIIT, cardio dance and barre to yoga, mindful movement, meditation and "everything in between". The on-demand offer will be priced at US$29 (£22) per month.

According to MYXfitness, the wide range of exercise offer – rather than focusing on a single discipline like cycling, running or rowing – will allow the company to provide users with strategic recommendations to mix up their workouts, infusing cardio, stretching, strength and foam rolling.

To add personalisation to the service, each members' fitness journey will also be measured through a proprietary 'MYX Score,' calculated off a user's heart rate, age and current level of fitness.

"Rather than trying to climb an arbitrary leaderboard, MYX Scores provide a uniquely rich and personal snapshot of one's success and progress over time," said Heberto Calves, President of MYXfitness.

He added that the wide range of classes and the MYX Score is part of the company's strategy to provide a "more holistic" approach to at-home fitness.

"The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline," he added.

"For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that.

"Using science-backed methods and positive psychology for a personalised, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals."

The MYXfitness launch comes just days after Technogym announced it has teamed up with 1Rebel to develop an at-home indoor cycling platform.

The tie-up is part of Technogym's global Live service, launched in March this year. In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

The at-home fitness sector has been hotting up recently, with a number of new operators looking to tap into the potentially lucrative market.

In October, US-based startup Mirror secured an US$34m investment in a new round of funding led by hedge fund Point72. Mirror is a fitness content streaming device – designed as a traditional full-length mirror – offering workout videos and music. The Mirror itself costs US$1,495 to purchase and monthly subscriptions for classes are priced at US$39 per month.

This was followed by fitness equipment giant Johnson Health Tech announcing that it will launch a at-home indoor cycles and treadmills through its Horizon Fitness brand.

The new Studio Series kit has been designed to allow users to tap into on-demand services from Peloton, Studio.live and other fitness services.

In May 2019, boutique cycle studio operator Flywheel teamed up with Amazon.com to make its Flywheel Home Bike available to customers.
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Jobs   News   Products   Magazine
PRODUCT NEWS
MYXfitness becomes latest company to enter at-home fitness as market hots up
18 Nov 2019 . BY Tom Walker
MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet
Photo: MYXfitness
For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that
– Heberto Calves
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.

MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet, accompanied with a Polar OH1 heart rate monitor. The bike will be priced at US$1,199 (£926).

A MYX Plus package – which includes the bike and also three sets of SPRI dumbbells, a kettlebell, a resistance band, a GAIAM 24" foam roller and two mats – will be made available at US$1,499 (£1,157).

Bike owners can then tap into a digital platform which offers hundreds of classes, ranging from cycling, HIIT, cardio dance and barre to yoga, mindful movement, meditation and "everything in between". The on-demand offer will be priced at US$29 (£22) per month.

According to MYXfitness, the wide range of exercise offer – rather than focusing on a single discipline like cycling, running or rowing – will allow the company to provide users with strategic recommendations to mix up their workouts, infusing cardio, stretching, strength and foam rolling.

To add personalisation to the service, each members' fitness journey will also be measured through a proprietary 'MYX Score,' calculated off a user's heart rate, age and current level of fitness.

"Rather than trying to climb an arbitrary leaderboard, MYX Scores provide a uniquely rich and personal snapshot of one's success and progress over time," said Heberto Calves, President of MYXfitness.

He added that the wide range of classes and the MYX Score is part of the company's strategy to provide a "more holistic" approach to at-home fitness.

"The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline," he added.

"For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that.

"Using science-backed methods and positive psychology for a personalised, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals."

The MYXfitness launch comes just days after Technogym announced it has teamed up with 1Rebel to develop an at-home indoor cycling platform.

The tie-up is part of Technogym's global Live service, launched in March this year. In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

The at-home fitness sector has been hotting up recently, with a number of new operators looking to tap into the potentially lucrative market.

In October, US-based startup Mirror secured an US$34m investment in a new round of funding led by hedge fund Point72. Mirror is a fitness content streaming device – designed as a traditional full-length mirror – offering workout videos and music. The Mirror itself costs US$1,495 to purchase and monthly subscriptions for classes are priced at US$39 per month.

This was followed by fitness equipment giant Johnson Health Tech announcing that it will launch a at-home indoor cycles and treadmills through its Horizon Fitness brand.

The new Studio Series kit has been designed to allow users to tap into on-demand services from Peloton, Studio.live and other fitness services.

In May 2019, boutique cycle studio operator Flywheel teamed up with Amazon.com to make its Flywheel Home Bike available to customers.
PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
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Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
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Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
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+ More products   
 
COMPANY PROFILES
Bungee Super Fly

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-11 Jul 2020

IFBA Live

The Slate at Warwick Conferences, Coventry, United Kingdom
16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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