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1Rebel partners with Technogym to launch at-home fitness platform
12 Nov 2019 . BY Tom Walker
The Technogym Bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month
Photo: 1Rebel/Technogym
With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.
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PRODUCT NEWS
1Rebel partners with Technogym to launch at-home fitness platform
12 Nov 2019 . BY Tom Walker
The Technogym Bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month
Photo: 1Rebel/Technogym
With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly
– James Balfour
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.

The new Ride Live service will combine live classes streamed from 1Rebel's studio in Londons Victoria – as well as a library of on-demand sessions – with the Technogym Bike, which consumers can purchase for home use.

The Technogym bike has been priced at £2,450 and the subscription for unlimited classes on the 1Rebel channel will cost £39 a month.

Launched in 2015 by James Balfour and Giles Dean, 1Rebel currently has six clubs in London and three others in the pipeline. It has also revealed plans to take the concept global.

Co-founder James Balfour said: "1Rebel has made its mark as a disruptor brand with a loyal following.

"Now, we want to extend our ‘fitness as entertainment’ concept directly into consumer’s homes.

"Not only will this partnership with Technogym allow us to challenge an existing market with our premium class offerings, it will transport consumers into our revolutionary Victoria studio, empowering RIDE members to take our bold and unapologetic values from their homes.

"With the launch of this new vertical, we believe the valuation of 1Rebel is set to increase significantly."

The tie-up with 1Rebel is part of Technogym's global Live service. Launched in March this year, In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

Speaking of the service in April, Nerio Alessandri, Technogym president and founder, said the launch of Technogym Live represents a "key stage of the industry’s growth and development journey".

"In the last 35 years innovation has always been Technogym's priority for the industry’s growth, to create unique and irresistible experiences for end users and to guarantee value for operators," he explained.
PRODUCT NEWS
Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
+ More products   
 
COMPANY PROFILES
Core Health & Fitness

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS